Show your products in free listings on Google by selecting the option when you sign up for Merchant Center. Alternatively, click Growth in the left-hand navigation menu, then Manage programmes. Select 'Show your products in free product listings on Google'.
When you set your products up to show in free listings on Google, you'll need to:
- Add your products to your product feed
- Verify your website
- Review your company information and Google's policies on unsupported content, and then tick the box to confirm
- You also have the option to:
When you've completed the steps that apply to you, click Activate to complete setup.