product_fee: Definition

Use the product_fee attribute to display information about any fees related to your product, such as recycling and the copyright fees.

When to use

Optional but highly recommended for all products with the required fees.

When certain types of products are offered for sale online in France, you are required to include all taxes and fees that must be paid by the consumer in the advertised price and to display information about any fees on the product detail page. Taxes are included as part of the price attribute but you must add the additional fees using the product_fee attribute. 

Products advertised for sale in the US are required to display applicable taxes (configured in Merchant Center and optionally overridden using the tax attribute) and product fees (using the product_fee attribute) to customers at checkout. 

Examples of fees include the French eco-tax WEEE regulation for electrical and electronic goods and the US California electronic waste recycling fee. 

Only fees that have been configured by Google are currently available. If you have the need to add a fee that is not represented below, please reach out to us with the details of the fee you want to add.

Note: You’re responsible for maintaining the accuracy of your fees and for applying the total fee for variable rate products. Google can’t calculate fees based on your product data.


Follow these formatting guidelines to make sure we understand the data you're submitting.

Type String (Unicode characters. Recommended: ASCII only)
Sub-attributes type (required)
amount (required)
Repeated field Yes, up to 100
Supported values Listed in the tables under Additional Guidelines below
File format Example value
Text feeds FR eco-participation WEEE:8.99 EUR,
FR private copying levy:2.99 EUR
XML feeds <g:product_fee>
     <g:type>FR eco-participation WEEE</g:type>
     <g:amount>8.99 EUR</g:amount>
     <g:type>FR eco-participation furniture waste</g:type>
     <g:amount>8.99 EUR</g:amount>
     <g:type>FR private copying levy</g:type>
     <g:amount>8.99 EUR</g:amount>

If you choose to use the Content API to add the product_fee attribute, you’ll need to use the custom attributes feature.

File format Example entry
Content API

            "value": "FR eco-participation WEEE"
            "value":"8.99 EUR"


Learn more about the content API for Shopping


Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page in your Merchant Center account.

  • The values for this attribute are formatted as "type:amount,” where "type" is the fee, and "amount" is the amount for the product (format "XX.XX EUR").
  • Use this attribute to provide additional fees that must be paid when purchasing your product, for example recycling fees or copyright fees.
  • Make sure you still include the price attribute with the total price for the product (see the country-specific guidelines for the price attribute).

Best practices

To optimize your product data's performance, follow these best practices:

  • Don't duplicate data within the attribute.
  • Check for errors in grammar, spelling, or capitalization.
  • Apply the total fee due for variable rate products, for example, if there is a 5% item fee, you must calculate and add the total fee to the feed.

Additional guidelines

Review each section closely to determine if the requirements apply to your country or product. If you don't follow requirements that apply to you, we'll disapprove your product and let you know in Diagnostics in your Merchant Center account.

Product fees: United States

You are responsible for ensuring that you’ve provided all applicable fees for display.

Fee amounts are not included in the Shopping Action’s advertised price. Customers can click into the additional information link next to “Estimated tax” at checkout for an explanation.

Fee Value Description State
US CA electronic waste recycling fee California Electronic Waste Recycling Fee for the collection and recycling of video waste products. California
US CA redemption value California Redemption Value fee on beverages passed along to consumers California

Product fees: France

You are responsible for ensuring that you’ve provided all applicable fees for display.
Fee Value Description
FR eco participation furniture waste Fee (“DEA” - déchets d’éléments d’ameublement) to finance the collection, reuse and recycling of furniture waste.
FR eco participation WEEE Fee (“DEEE” - Déchets d'Equipements Electriques et Electroniques) to finance the collection, reuse and recycling of electrical and electronic equipment waste.
FR private copying levy Fee (”copie privée”)
collected from manufacturers and importers of recording devices and media used for copying works.The cost of the fee is passed on to the consumer in the end price of the product.


California state electronic waste recycling fee

Product Mobile Tablet
title Google Tablet 9” LCD
price 99.99 USD
product_fee US CA electronic waste recycling fee: 3.99 USD

French eco-participation WEEE fee

Product Stainless Steel Refrigerator
title Stainless Steel Refrigerator - 240 liters
price 899.99 EUR
product_fee FR eco-participation WEEE: 7.87 EUR

French eco-participation furniture waste fee

Product Garden Chair
title Summer Garden Chair - bamboo
price 99.99 EUR
product_fee FR eco-participation furniture waste: 7.87 EUR

French private copying levy

Product DVD Recorder
title Tonatroic DVD Recorder
price 99.99 EUR
product_fee FR private copying levy: 7.87 EUR

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