Store pickup with Google-hosted local storefront

The store pickup feature is a way to highlight your omnichannel purchase options directly on the Google-hosted local storefront and shopping product web search results. When a user arrives at your Google-hosted local storefront product page or conducts a search for a product that is available for store pickup, they see a link to your site with store pickup information. The user can then visit your website to complete their order using store pickup as the checkout option.

This article details store pickup components, eligibility, and requirements for your local products feed and website.

The store pickup feature has 2 components: 

Click & collect annotation on Google.com local inventory ads

  • Collect annotation is enabled to show on your ad units. The distance annotation is only available on mobile.

Click & collect link on the Google-hosted local storefront

  • When you implement the store pickup feature on local inventory ads, the "Store Pickup" option is automatically shown on the Google-hosted local storefront. Your customer is also shown information about when  the order will be available for pickup.

Note: To get started with store pickup for local inventory ads, contact your Google team to confirm eligibility and compliance with the requirements listed below.

How it works

To surface your items that are eligible for store pickup, add the attributes pickup method and pickup SLA to either your local products feed or local product inventory feed.

Here’s how the process works:

  1. A user clicks local inventory ad
  2. Click leads to a Google-hosted local storefront 
  3. User chooses "Click & collect"
  4. Click leads to retailer’s landing page 
  5. User completes checkout process on retailer’s website

Feed requirements

Add the following store pickup attributes to the correct feed:
Attribute Optional or required? Feed Possible values
pickup method Required Local products feed or local product inventory feed buy, reserve, not supported
pickup SLA Required Local products feed or local product inventory feed same day, next day
pickup_link_template Required Local products feed URL parameter or URL path
store_code ValueTrack parameter in pickup_link_template Required Local products feed ValueTrack parameter
mobile_pickup_link_template Optional Local products feed URL parameter or URL path
ads_redirect Optional Local products feed URL parameter or URL path

Important:

  • Add the required attributes to any items in your local products feed where the same store pickup offering is available for all stores (e.g. a customer can buy and pick up the XYZ television same day in any of your stores nationally).
  • Add the pickup method and pickup SLA required attributes to your local product inventory feed when the store pickup offering is available at specific stores only, or if specific stores offer a different pickup method or pickup SLA.
  • Please note that pickup SLA cannot be blank. Set a default value for pickup SLA if pickup method is set to ‘not supported’.

For full details, see the local products feed specification and summary of required attributes for merchant hosted local storefront and store pickup features.

  • Add the attribute, pickup_link_template, to your local products feed and make sure you include the store_code ValueTrack parameter.
  • The pickup_link_template should simply provide a link to a product’s store-specific landing page. 

URL structures vary across websites. Store codes can be URL parameters, or part of the URL path. See examples below:

Example: store_code as URL parameter

itemid title price ads_redirected link_template
123 2-Person Camping Tent - Adventure Series 249.99 USD http://mikemart.com/123?store=
{store_code}&trackingParameter=value
 
http://mikemart.com/123?store={store_code}

Example: store_code as part of URL path

itemid title price ads_redirect link_template
abc LED flashlight and carrying case 19.99 USD http://acmestores.com/456/
store/{store_code}?trackingParameter=value
 
http://acmestores.com/456/
store/{store_code}
 
  • You can also add the optional attribute mobile_pickup_link_template if you have separate mobile landing pages optimized for mobile devices and mobile tracking.

Note: If you are already submitting the ads_redirect and/or mobile_pickup_link_template attribute in your local products feed, you must include the store_code ValueTrack parameter for both the ads_redirect and/or pickup_link_template attributes.

Ensure the ads_redirect URL matches with the pickup_link_template URL. If the URLs do not match, the ads_redirect attribute will be rejected.

Important:

​Verify and claim your website URL, and make sure the website URL registered in Merchant Center matches the domain in the pickup_link_template. If the website URL doesn’t match the registered domain, learn how to resolve this issue.

Landing page requirements

The landing page must represent only a single merchant’s store and meet the following requirements on both desktop and mobile devices, including tablets:

  • Show the following information on the product page: 
    • Be able to display a local storefront based on the store codes from your Google My Business account in order to populate store-specific pricing and availability.
    • Display your store pickup option as prominently as the option to Buy online.
      • Store Pickup availability (1. Pickup method: reserve online or buy online 2. Pickup SLA: same day or next day pickup) should be visible prior to adding item to cart.
    • Display store name and store location information on the landing page. 
      • Make sure the local information (such as store name, store location, local product price, and availability) is clearly visible on opening the page, without user interaction. This information should be visible upon loading of the page, without requiring the page visitor to scroll.
      • When you first open the page, the store name and city can represent the store location if the full store address isn't present. In this case, the full store address should be displayed when user clicks to view store location details or change to other store locations.
    • Display your store’s local product price or ensure that local prices match online prices, if only online prices are displayed.
    • Provide option to change to your other store locations prior to adding item to cart.
    • Pickup cutoff time and price (if applicable) prior to adding item to cart.
  • Allow users to complete their order (e.g. complete the purchase or reserve the item) on your website.
  • Provide a pickup confirmation message when order is ready (e.g. email and SMS).

*Note: You can use either your online price or local price when a user checks out with store pickup on your website. However, Google shows the local price only on local inventory ads and the local storefront.

Related links

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