Store pickup with merchant hosted local storefront (basic)

The Store pickup with merchant hosted local storefront basic represents only a single merchant’s local storefront information. It lets you direct shoppers to your website when they click on your local inventory ads. By directing shoppers to your website instead of your Google-hosted local storefront, you can manage and track your shoppers' entire experience.

This article helps you understand how the Store pickup with merchant hosted local storefront Basic works and what’s required for your local products feed, local inventory feed, and website.

How it works

The Store pickup with merchant hosted local storefront Basic surfaces all your purchase options and includes local product information in your existing website.

Here’s how the process works:

  1. A shopper clicks a local inventory ad with store pickup annotation plus a pickup availability text.
  2. The retailer generates an omnichannel landing page where shoppers can select a store to view the clicked item’s price/availability, buy it online and pick it up at a store nearby.

Feed requirements

On top of the needed feed requirements for the merchant hosted local storefront Basic feature (see full list here), the following store pickup attributes will need to be added to the correct feed:
Attribute Optional or required? Feed Possible values
pickup method Required Local products feed or local product inventory feed buy, reserve, not supported
pickup SLA Required Local products feed or local product inventory feed same day, next day
pickup_link_template Required Local products feed URL parameter or URL path
mobile_pickup_link_template Optional Local products feed URL parameter or URL path
ads_redirect Optional Local products feed URL parameter or URL path

Important:

  • Add the required attributes to any items in your local products feed where the same store pickup offering is available for all stores (e.g. a customer can buy and pick up the XYZ television same day in any of your stores nationally).
  • Add the pickup method and pickup SLA required attributes to your local product inventory feed when the store pickup offering is available at specific stores only, or if specific stores offer a different pickup method or pickup SLA.
  • Please note that pickup SLA cannot be blank. Set a default value for pickup SLA if pickup method is set to ‘not supported’.

For full details, see the local products feed specification and summary of required attributes for merchant hosted local storefront and store pickup features.

  • The pickup_link_template should simply provide a link to a product’s omnichannel landing page. 

Note: If you are already submitting the ads_redirect, please ensure the URL matches with the pickup_link_template domain. If the URLs do not match, the ads_redirect attribute will be rejected.

Important:

  • ​Verify and claim your website URL, and make sure the website URL registered in Merchant Center matches the domain in the link_template. If the website URL doesn’t match the registered domain, learn how to resolve this issue.

Landing page requirements

The landing page for your Store pickup with merchant hosted local storefront Basic must represent only a single merchant’s store and meet the following requirements on both desktop and mobile devices, including tablets:

  • Display your store pickup option as prominently as the option to Buy online.
  • Display a store selector with the possibility to show Store Pickup availability.
    • Store Pickup availability can be displayed after clicking on a link (eg. “check local availability” or entering a postcode or address).
    • After clicking or inputting required information you must display an item’s store pickup availability (1. Pickup method: reserve online or buy online 2. Pickup SLA: same day or next day pickup) and the location of the local store.
  • Display your store’s local or online product price.
  • Pickup cutoff time and pickup fee (if applicable) prior to adding item to cart.
  • Provide option to change to your other store locations prior to adding item to cart.
  • Allow users to complete their order (e.g. complete the purchase or reserve the item) on your website.
  • Provide a pickup confirmation message when order is ready (e.g. email and SMS).

Related links

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