google_funded_promotion_eligibility: Definition

Shopping Actions US + Shopping Actions France
Google sometimes offers promotions (for example, 20% off electronics) that are applicable to all products across Shopping Actions. However, if you have restrictions imposed by suppliers that limit your participation in sales or promotions, use the google_funded_promotion_eligibility attribute to exclude products from these promotions.

When to use

Optional for each product

Merchants may choose to exclude certain products from Google-funded promotions. Use the google_funded_promotion_eligibility attribute to exclude inventory (products) from Google’s promotions.

Type

Boolean

Supported values

  • all
  • none

Repeated field

No

 

File format

Example value

Text feeds

all

XML feeds

<google_funded_promotion_eligibility>all </google_funded_promotion_eligibility>

Format

Follow these formatting guidelines to make sure we understand the data you're submitting. 

If you choose to use the Content API to add this attribute, you’ll need to use the custom attributes feature.

Example entry

Content API

(JSON)

"customAttributes": [

    {

      "name": "google_funded_promotion_eligibility",

  

      "value": "all"

    }

  ]

Learn more about the Content API for Shopping

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products and get the best performance from your ads.

Minimum requirements

These are the requirements you'll need to meet to show ads for your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Merchant Center account. 

  • There are no minimum requirements for this attribute. Keep in mind that you still need to follow the formatting guidelines or the information you submit can't be used.

Examples

Exclude a product from participating in Google promotions.

Product Black Dress
title Customized Black Dress
price 32 USD
google_funded_promotion_eligibility none

Make a product eligible to participate in Google promotions.

Product Black Dress
title Customized Black Dress
price 32 USD
google_funded_promotion_eligibility all
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