Merchant Promotions on Shopping Actions product data specification

Shopping Actions US

This article covers Merchant Promotions details for Shopping Actions only. Learn more about Merchant Promotions in Shopping ads.

Submit a Promotions feed

File types supported: You can use either an XML file, tab-delimited file, or Google Sheets.

To upload and register your feed, follow the steps below:

  1. Sign in to your Merchant Center account.
  2. Select Promotions, then Feeds.
  3. Click the blue plus button plus.
  4. Provide the mode, country of sale, content language and name of your feed.
    Note: Shopping Actions are currently only supported in US
  5. Choose how to set up your feed and connect your data to Merchant Center among the following options: 
    • Google Sheets
    • Scheduled fetch
    • Upload

Note: After Google approves a promotion, you cannot revise or reuse the promotion_id.

Basic promotions data

Include the following attributes in your feed to define how your promotions will display on Shopping Actions:

Attribute Format Minimum requirements at a glance
promotion_id

Required

Syntax

  • Maximum length is 60 characters
  • Case sensitive
  • Should not contain spaces or symbols (such as % and !)
  • This attribute is the unique ID of a promotion. 
  • The promotion_id is used to link promotions to specific products.
product_applicability

Required

Supported values

  • ALL_PRODUCTS
  • SPECIFIC_PRODUCTS
     
  • This attribute specifies if the promotion applies to all products or only to specific products.
  • If the value is SPECIFIC_PRODUCTS, you must use product filter attributes  or map a promotion_id to applicable products in your products feed. These specific products are continuously tested for the duration of the promotion.
  • If the value is ALL_PRODUCTS, you do not need to use product filter attributes or a promotion_id in the products feed. The promotion validity is tested against all of the items in your products feed.
long_title

Required

Syntax

  • Maximum length is 60 characters

Example

  • Free mug with purchase

This attribute specifies the full title of the promotion.

Editorial requirements outline title requirements and provides helpful examples of acceptable and unacceptable titles.

The title should describe the promotion completely and accurately. 

promotion_effective_dates

Required

Syntax

  • Start date and end date are separated by a forward slash (/). 
  • The date format is (YYYY-MM-DD), followed by the letter ‘T’, the time of day when the sale starts or ends, and an expression of the time zone for the sale.

Example

If your promotion was valid from 3:00 a.m. on July 19, 2009 to 9:00 p.m. on July 26, 2009 EST (Eastern Standard Time), you would submit:

2009-07-19T03:00:00-05:00/2009-07-26T21:00:00-05:00

If your promotion was valid from 3:00 a.m. on July 19, 2009 to 9:00 p.m. on July 26, 2009 GMT (Greenwich Mean Time), you would submit:

2009-07-19T03:00:00+00:00/2009-07-26T21:00:00+00:00

 

Important:

  • GMT is Greenwich Mean Time. -5 hours represents EST while -8 hours represents PST.
  • Promotions have a 6-month limit (183 days).
  • Daylight Savings: -4 hours represents EDT while -7 hours represents PDT.

If you use the Promotion tool, it will only support the promotion_effective_date attribute and the time will default to the time zone of your Merchant Center account setting. If you want the promotion to be in a different time zone, adjust the time zone manually.

Tip: You can validate your promotion before it starts by using the promotions display_date attribute option. Learn more about Merchant Promotions feed formatting and attributes.

redemption_channel

Required

Supported values

  • ONLINE
This attribute indicates the promotion is valid online.
promotion_destination

Required

Supported values

  • SHOPPING_ADS
  • SHOPPING_ACTIONS

Add a supported value to your feed. To submit your promotion to both destinations, separate each value as a separately submitted column:

  • promotion_destination: shopping_ads

  • promotion_destination: shopping_actions

Important: 

These are repeated fields and both values simultaneously are supported. Values indicated in this field will overwrite any product defaults.

For more details on repeated fields, see About attributes with repeated fields

 

end_promo_max_applies

Optional

Must be an integer

Example

10

 

The maximum number of orders a promotion can be applied to. 
 
end_promo_max_cost

Optional

Must be a number and include currency

Example

20.00 USD

The maximum budget amount set for a promotion. 

Create promotions for specific products 

You can create promotions for specific products to promote on Shopping Actions in the following ways:

  • Apply product filter attributes in promotion feed: If a promotion applies to specific products in your product feed, you may use product filter attributes. See Product filters
  • Map the promotion_id to your products: For Google to recognize the products included in your promotion, map a promotion_id to the eligible products in your products feed.  

If you set product filters on the promotion feeds and explicit promotion_ids in the product feed, then the promotion applies to products selected by both of the two techniques.
 

Product filters

If you create a promotion that only applies to specific products in your product feed for Shopping Actions, use the product filter in your promotion feed. The product filter attributes only apply when product_applicability is set to SPECIFIC_PRODUCTS. All the product filter attributes are repeated fields with a limit of up to 1,000 values in an XML/CSV file. 

The product filter attributes in the table below determine the products that apply for a promotion. When the same attribute is used more than once, the product must match at least one of the attributes for the filter to apply. When there are multiple filters, only the products that pass all filters are selected for the promotion. If a filter excludes a product and another filter includes the same product, the product will be excluded from the promotion.

For example, if you create a promotion for brand = “example1'” and product_type = “Tshirt”, the promotion will apply only to those products in the product feed that have brand =“example1” and product_type = “Tshirt”.

Alternatively, you can also link a product to a specific promotion by setting the promotion_id in the product feed.

Attribute Format Description
item_id

Syntax

  • String
  • Maximum length is 50 characters

The promotion only applies to products that match the item_id specified in this attribute.

product_type

Syntax

  • Unicode characters. Recommended: ASCII only.
  • Maximum length is 750 characters
The promotion only applies to products that match the product type specified in this attribute.
brand

Syntax

  • Unicode characters. Recommended: ASCII only.
  • Maximum length is 70 characters.

The promotion only applies to products that match the brand specified in this attribute.

item_​​group_​​id

Syntax

  • String
  • Maximum length is 50 characters

 

This promotion applies to products that match the item_group in this attribute.

item_id_exclusion

Syntax

  • String
  • One or more item IDs
  • Maximum length is 50 characters
Products with one of these item ids are excluded from the promotion.
product_type_exclusion

Syntax

  • Unicode characters. Recommended: ASCII only
  • Maximum length is 70 characters

Example

Rings
 

Products with one of these product types are excluded from the promotion.
brand_exclusion

Syntax

  • String
  • Maximum length is 50 characters

Example

Nike

Products with one of these brands are excluded from the promotion.
item_group_id_exclusion Syntax
  • String
  • Maximum length is 50 characters
Products with one of these item_group_ids are excluded from the promotion.

Promotion details

The following sections describe the different attributes you can use to create structured promotions on Shopping Actions, such as “Buy N, get M”. 

  • Preconditions are used to set up the requirements that must be met for the user to redeem the promotion. 
  • Promotion categories determine the type of promotion.
  • Limits determine the restrictions you can apply to your promotions, (for example, you can set a limit on the minimum price or quantity of eligible purchases required for a user to receive a promotion).

Preconditions

These attributes communicate the preconditions that a user needs to meet to redeem a promotion. Preconditions do not filter the products that are eligible for a promotion. To filter, use Product filters.

For example, if you want to create:

  • A “Buy 2, get 1 free” promotion for jeans, set the minimum_purchase_quantity to 2.
  • A “$10 off on 3 or more jeans” promotion for jeans, set the minimum_purchase_quantity to 3.
Attribute Format Description
minimum_purchase_quantity

Optional

Syntax

The minimum_purchase_quantity must be an integer.

Example

2

This attribute sets the minimum purchase quantity required for the promotion to be redeemed.

This attribute can be used in combination with the percent_off, get_this_quantity_discounted, or money_off_amount attributes.

For example, for X number of purchases of the same product or a combination of products, the user will receive promotion Y. 

For example, set this attribute to 2 for a “Buy 2, get 20% off” promotion. 

minimum_purchase_amount

Optional

Syntax

Promotions feeds support currencies only of the specified locales.

Example

20 USD

This attribute sets the minimum purchase amount for the promotion to be redeemed.

For example, for X amount of purchases of the same product or a combination of products, the user will receive promotion Y. 

Promotion categories

The table below shows the types of promotion categories. Specify a promotion category to create a structured promotion on Shopping Actions, such as a “Buy 1, get 1 free” promotion. 

You can associate only one promotion category with a promotion_id. You can further restrict a promotion category with limits. 

Attribute Format Description
percent_off

Optional

Syntax

Must be an integer

Example

10

This attribute specifies the percentage discount offered in the promotion.

For example, 10% off.

money_off_amount

Optional

Syntax

Must be a number and the currency

Example

20.00 USD

This attribute specifies the discount amount.

For example,  $20.00 off.

get_this_quantity_ discounted

Optional

Syntax

Must be an integer

Example

2

This attribute specifies the number of items to which the promotion or discount applies

For example, set this attribute to 1 for a “Buy 2, get 1 free” (100% off) promotion. 

Additional attributes

Attribute Format Description
description

Optional

Syntax

String

Maximum length is 2,500 characters

This attribute specifies the promotion description.

The description is not shown to users

fine_print

Optional

Syntax

  • String
  • Maximum length is 500 characters.

This attribute is the text of any terms and conditions that apply to the promotion, such as restrictions and exclusions. 

The terms and conditions will be shown to the user along with generic_redemption_code.

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