Get started with Buy on Google

US + France

Note: The Buy on Google program in France ended on December 7, 2021. Learn more

This guide will help you set up your Buy on Google account and storefront.

First, you’ll need to set up your Merchant Center account if you don’t already have one. Once your account is set up, find Buy on Google by clicking Growth and then Manage programs

In France, only one Merchant Center account can be used for Buy on Google for any given merchant domain. You may choose any Merchant Center account - independently of the CSS it is associated with for Shopping ads. Learn more about working with Comparison Shopping Services

It’s recommended that you upload all relevant inventory you’d like to submit to Buy on Google to whichever account you decide to use. You’ll be able to exclude specific products from a destination directly in your feed using the excluded_destination attribute

Once your account is set up, you’ll follow five easy steps to get your store activated.

  1. Set up your product and business information.
  2. Choose how you want to manage your Buy on Google orders.
  3. Review and agree to the Terms of Service.
  4. Review and test your storefront.
  5. Publish your storefront.
Follow this guide for a closer look at each step of the process.

Need help? Click here to contact Buy on Google support.

Was this helpful?
How can we improve it?
Clear search
Close search
Google apps
Main menu
Search Help Center