Get started with Shopping Actions

Set up your business information

Shopping Actions US + Shopping Actions France
Shopping Actions is changing in the US! As a result, Merchant Center Help Center articles have been updated to support all versions of the experience. Learn more about the changes here

Add marketing settings and privacy policy

Marketing settings allow you to specify if you want Shopping Actions customers to be able to opt-in to your marketing emails at checkout.

Alternatively, you can choose to not show marketing options when a customer is checking out.

If applicable, enter your URL for your privacy policy so Google can display it to users with the marketing opt-in.

To enter these settings:

  1. Sign in to your Merchant Center account.
  2. Click the tools icon under “Tools,” then select Shopping Actions set up, then click Settings. Click Marketing settings.
  3. Under Marketing settings, select your marketing email preference.
  4. Click Save.

Add your customer service contact

Add your customer service contact so we can contact you in the event the Google customer service team can’t solve a customer’s issue.

  1. Sign in to your Merchant Center account.
  2. Click the tools icon , then, under “Tools,” select Shopping Actions setup.
  3. Under "Program settings," enter your customer service contact email.

Remember that Google can handle communications with Shopping Actions customers. Your customer support team can redirect customers' requests to Google customer support.

This contact may be used to escalate difficult scenarios. Make sure your customer service team is properly trained to identify Shopping Actions orders. Additionally, we ask that merchants respond to customer escalations in 8 business hours or less.

Add your business address

Google uses the business information you submit to display to users who view your products online.

  1. Sign in to your Merchant Center account.
  2. Click the tools icon , then select Business information.
  3. Click About your business.
  4. Go to the “Business address” section and enter the address of your headquarters or where your business is registered.


Need help? Click here to contact Shopping Actions support.


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