Quickstart guide

Set up your business information

Shopping Actions US + Shopping Actions France

Add marketing settings and privacy policy

Marketing settings allow you to specify if you want Shopping Actions customers to be able to opt-in to your marketing emails at checkout.   

Alternatively, you can choose to not show marketing options when a customer is checking out.

If applicable, enter your URL for your privacy policy so Google can display it to users with the marketing opt-in.

To enter these settings: 

  1. Sign in to your Merchant Center account.
  2. Click Shopping Actions on the page menu.
  3. Click Marketing settings.
  4. Select your marketing email preference and enter your privacy policy URL.
  5. Click Next Step.

Add your customer service contact

Add your customer service contact so we can contact you in the event the Google customer service team can’t solve a customer’s issue. 

  1. Sign in to your Merchant Center account.
  2. Click Shopping Actions in the navigation panel.
  3. Click Customer Service Contact and enter your customer support alias.

Remember that Google will handle most communications with Shopping Actions customers, so have your customer support team redirect customers to Google customer support if someone contacts them about Shopping Actions.

 Important: This contact may be used to escalate difficult scenarios, so please make sure your customer service team is properly trained to identify Shopping Actions orders. Additionally, we ask that merchants respond to customer escalations in 8 business hours or less.
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