Choose how to manage orders with Shopping Actions

This article provides an overview of different options on managing orders with Shopping Actions.

How it works

Manage orders in Merchant Center

Once orders are placed by customers on Shopping Actions, you can view and update them on the Orders page under "All Orders" in Merchant Center. Here are things to consider if you choose to manage your orders this way:

• Minimal technical resources required for set up
• Typically requires less time to start on the program

• More manual data entry required on an ongoing basis

Use order feeds

Use Order Feeds to receive, process, and update orders without needing to use the Orders API or manually manage orders in Merchant Center. Here are things to consider if you choose to use the Order Feeds:

• Scales well for large volumes of orders
• May require technical work to automate receiving, processing, and updating orders

Use the Orders API

Google's Orders API helps you automatically ingest and update orders using your own Order Management System. Here are things to consider if you choose to use the Orders API:

• More technical work required
• Orders statuses and refunds are automatically updated to Google through your own Order Management System (OMS)

Use a Google partner

Google partners with select companies to help retailers manage products and orders with Shopping Actions. Some things to note about this option are:

• Typically requires less time to start on the program, especially if you already have an existing Shopping ads feed
• Partners provide different levels of services depending on your needs and budget

MANAGE IN MERCHANT CENTER MANAGE WITH ORDERS API USE A GOOGLE SHOPPING PARTNER