Data quality best practices for Shopping Actions

Shopping Actions US + Shopping Actions France


Shopping Actions is changing in the US! As a result, Merchant Center Help Center articles have been updated to support all versions of the experience. Learn more about the changes here


Shopping Actions allows people to see and buy goods directly from your store or warehouse, and in order to ensure that orders are correctly fulfilled, it’s important to be consistent in how you organize the data associated with your products and purchases.

This article describes the best practices for maintaining your data for Shopping Actions.

Group product variants using item_group_id

Setting up item groups in your feed

Shopping Actions requires your product data to be comprehensive and correct. Ensure that when your product has variants (examples include size or color alternatives for apparel, size or material variants for furniture, and capacity variants for electronics) that you group products with these variants by the item_group_id attribute, and ensure the variant value is submitted in the appropriate variant attribute.

Common attributes include: color, size, pattern, material, capacity, count, flavor, scent, format, and theme. Learn more about how to group comprehensive, unique variants

Include all critical purchase information

You should include as much descriptive information as possible with regard to product attributes. For example, if you are advertising furniture, include the product dimensions in the description so the user knows how big it is. Apparel should include size and color in the size and color attributes. For items being sold in multiple quantities, include count or multipack information.  If this information is not present, there is greater risk that the product could be inaccurately fulfilled or the order could be cancelled.

Use the correct GTIN

The Global Trade Item Number (GTIN) is a common unique identifier that, if your product has one, can help make your ads richer and easier to find. Having the wrong GTIN for your product can lead to orders that are unfulfilled, or to shipping problems. Additionally, Shopping Actions can take down offers that have the wrong GTIN, and if you have mistakenly applied the same GTIN to 2 different products, the products will automatically be disapproved.

Avoid merchant-specific information, customized goods

Because people can make their purchases, as well as returns, through Google, it can be confusing to include merchant-specific information in product titles, descriptions, and other areas. Avoid using the following:

  • Store name and addresses
  • Contact info, such as your website or URL

Using this information in titles & descriptions may result in items being taken down.

Lastly, Shopping Actions does not support products that can be customized, such as by adding a monogram or customer name. Do not include these products in your feed, or they will be taken down.

Manage multiple destinations for your product data

Once uploaded to Google Merchant Center, your product data can be used in a number of destinations. You can choose to exclude your feed from particular destinations through your feed settings. Learn more about handling multiple destinations for your products

You can also manage the campaigns your products participate in using the excluded_destination and included_destination attributes. Learn more about the product data specification

Limit availability for purchasing and selling

To avoid the risk of out of stock, you can set a limit to the number of items available for purchase using these attributes:

  • purchase_quantity_limit: Specifies the limit on the number of items your customers can buy in a single order.
  • sell_on_google_quantity: Specifies the total number of items available to sell on Google. The value will decrement with each order.

A list of required and optional attributes for product data compliance can be found here.

Input accurate shipping configurations for each product

When customers purchase items through Shopping Actions, Google will collect any related shipping fees based on your shipping configurations in Merchant Center. You can provide shipping configurations for your products using these attributes:

  • shipping_label: Set different shipping costs for specific groups of products (e.g. oversized or perishable).
  • shipping_weight: Specifies the weight for each product.
  • shipping_length, shipping_width, shipping_height: Specifies the dimensions for each product.

Learn more about setting up your shipping and taxes for Shopping Actions

Need help? Click here to contact Shopping Actions support.

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