Data quality best practices for Shopping Actions
Shopping Actions allows people to see and buy goods directly from your store or warehouse, and in order to ensure that orders are correctly fulfilled, it’s important to be consistent in how you organize the data associated with your products and purchases.
This article describes the best practices for maintaining your data for Shopping Actions.
Group product variants using
Shopping Actions requires your product data to be comprehensive and correct. Ensure that when your product has variants (examples include size or color alternatives for apparel, size or material variants for furniture, and capacity variants for electronics) that you group products with these variants by the item_group_id attribute, and ensure the variant value is submitted in the appropriate variant attribute.
Common attributes include:
theme. Learn more about how to group comprehensive, unique variants
Include all critical purchase information
You should include as much descriptive information as possible with regard to product attributes. For example, if you are advertising furniture, include the product dimensions in the description so the user knows how big it is. Apparel should include size and color in the size and color attributes. For items being sold in multiple quantities, include count or multipack information. If this information is not present, there is greater risk that the product could be inaccurately fulfilled or the order could be cancelled.
Use the correct GTIN
The Global Trade Item Number (GTIN) is a common unique identifier that, if your product has one, can help make your ads richer and easier to find. Having the wrong GTIN for your product can lead to orders that are unfulfilled, or to shipping problems. Additionally, Shopping Actions can take down offers that have the wrong GTIN, and if you have mistakenly applied the same GTIN to 2 different products, the products will automatically be disapproved.
Avoid merchant-specific information, customized goods
Because people can make their purchases, as well as returns, through Google, it can be confusing to include merchant-specific information in product titles, descriptions, and other areas. Avoid using the following:
- Store name and addresses
- Contact info, such as your website or URL
Using this information in titles & descriptions may result in items being taken down.
Lastly, Shopping Actions does not support products that can be customized, such as by adding a monogram or customer name. Do not include these products in your feed, or they will be taken down.
Manage multiple destinations for your product data
Once uploaded to Google Merchant Center, your product data can be used in a number of destinations. You can choose to exclude your feed from particular destinations through your feed settings. Learn more about handling multiple destinations for your products
You can also manage the campaigns your products participate in using the
included_destination attributes. Learn more about the product data specification
Limit availability for purchasing and selling
To avoid the risk of out of stock, you can set a limit to the number of items available for purchase using these attributes:
purchase_quantity_limit: Specifies the limit on the number of items your customers can buy in a single order.
sell_on_google_quantity: Specifies the total number of items available to sell on Google. The value will decrement with each order.
A list of required and optional attributes for product data compliance can be found here.
Input accurate shipping configurations for each product
When customers purchase items through Shopping Actions, Google will collect any related shipping fees based on your shipping configurations in Merchant Center. You can provide shipping configurations for your products using these attributes:
shipping_label: Set different shipping costs for specific groups of products (e.g. oversized or perishable).
shipping_weight: Specifies the weight for each product.
shipping_height: Specifies the dimensions for each product.