About sale price annotations

Promote your products and attract attention to your ads and cost-free listings by showcasing sales. When your product is shown with sale price annotations, your sales stand out and potential customers can view how much they'll save.

On this page

• How it works
• How it is shown
• Requirements
• How to find products with sale price annotations

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How it works

In your data source, submit the original price for your item using the required price [price] attribute. When you lower the price of an item for a sale, you can submit the sale price using the optional sale price [sale_price] attribute. You can continue submitting the original price using the price [price] attribute, even during the time of the sale.

On your landing page, ensure that the original price and the active sale price are clearly displayed. The active sale price should be the most prominent price on the page. The original price should be less prominent and can be struck through, greyed out or otherwise displayed to show that it's not currently active.

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How it is shown

If the sale price and original base price meet certain conditions, both prices and sale price annotations will appear across different Google platforms like Google Search, Shopping ads and the Shopping tab. The sale price will be shown as the current price alongside the original price, which will show with a strikethrough. Your product will also be shown with a badge that highlights your sale. The specific colours used for annotations differ depending on where your product appears.

The image above may contain English or USD. When the sales price is applied to your product, it will be displayed in the local currency and language.

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Requirements

For the sale price annotation to be shown on your cost-free listings, Shopping ads and local inventory ads, you need to meet certain requirements:

Requirements for cost-free listings

In Australia, Canada, the United States and Japan

• The sale price must be lower than the base price.
• The discount of the sale must be greater than 5% and less than 90%.
• The original price and sale price should be displayed on the landing page.

In Brazil, France, Germany, India, Italy, Korea, the Netherlands, Spain and the United Kingdom

• The sale price must be lower than the base price.
• The discount of the sale must be greater than 5% and less than 90%. The base price of the product must be valid for 30 days within the past 200 days (doesn't need to be 30 consecutive days).
• The original price and sale price should be displayed on the landing page.

Requirements for Shopping ads

In the United States

• The sale price must be lower than the base price.
• The discount of the sale must be greater than 5% and less than 90%.
• The base price of the product must be charged throughout for either duration below, whichever condition is met first:
  • 5 days within the past 30 days (doesn't need to be 5 consecutive days)
  • Or 15 days within the past 200 days (doesn't need to be 15 consecutive days)
• The original price and sale price should be displayed on the landing page.

In Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Korea, the Netherlands, Spain and the UK

• The sale price must be lower than the base price.
• The discount of the sale must be greater than 5% and less than 90%.
• The base price of the product must be valid for 30 days within the past 200 days (doesn't need to be 30 consecutive days).
• The original price and sale price should be displayed on the landing page.

Note: Sale price annotations aren't always guaranteed to show, even if you meet the requirements above. This is because Google wants to ensure that the best performing annotations surface on your offers.

Requirements for local inventory ads

If you are enabled for product pages with in-store availability or pick up later with product data, the same requirements for Shopping ads apply.

If you are enabled for store-specific product pages with in-store availability and price, sale price annotations will show if sale price and base price are provided in the inventory data and the following requirements are met:

• The base price of the product within a particular shop must be valid for 60 days within the past 200 days (doesn't need to be 60 consecutive days) or the base price of the product within a particular shop must be valid for 60 consecutive days (if the product has only been active for less than 200 days).
• The sale price must be lower than the base price in a particular shop.
• The discount of the sale must be greater than 5% and less than 90%.
• The sale badge annotation will only show in the countries where sale annotation will show for Shopping ads.

Note: Sale price annotations are available for mobile and desktop. Google regularly validates the sale price on your website to ensure that useful and high-quality sale price annotations are surfaced on Google. Both sale price annotations and promotions allow merchants to highlight product sales in different ways. While sale price [sale_price] is an attribute that can be submitted through the product data source or inventory data source, promotions are a supplemental feature that allow merchants to highlight special offers on their products. Sales prices shouldn't be submitted as promotions. Learn more about creating a promotion.

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How to find products with sale price annotations

You can check which products are eligible for a sale price annotation by visiting the 'All products' page in Merchant Center.

1. In your Merchant Center account, go to Products under Products and shop in the left navigation menu.
2. Select All products.
3. Select the filter icon , select Has sale badge and then choose Yes.
4. Select Apply.

If you use store-specific product pages with in-store availability and price for local inventory ads, sale price annotations and the sale badge filter in Merchant Center will not accurately reflect the status of your sale annotations that are shown on your local inventory ads.