Get started with Shopping Actions

Opt your products in to Shopping Actions

Shopping Actions US + Shopping Actions France


Shopping Actions is changing in the US! As a result, Merchant Center Help Center articles have been updated to support all versions of the experience. Learn more about the changes here


To opt your products into Shopping Actions, you'll select an assortment of eligible products and then use either feeds or the Shopping Content API to upload or adjust your existing product data. Alternatively, you can work with one of our partners that specialize in product feeds for Shopping ads and can assist with the Shopping Actions program.


It's recommended that you use the same feed for Shopping Actions that you use for Shopping ads - in order to avoid overwriting data or triggering errors due to duplicate products. It is a best practice to manage destinations at the item level, in the feed directly

Need help? Click here to contact Shopping Actions support.


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