Get started with Buy on Google

Opt your products in to Buy on Google

US + France

Shopping Actions has a new name! Shopping Actions is now Buy on Google. You’ll see the new name across the help center. Learn more about name changes

To opt your products into Buy on Google, you'll select an assortment of eligible products and then use either feeds or the Shopping Content API to upload or adjust your existing product data. Alternatively, you can work with one of our partners that specialize in product feeds for Shopping ads and can assist with Buy on Google.


It's recommended that you use the same feed for Buy on Google that you use for Shopping ads in order to avoid overwriting data or triggering errors due to duplicate products. It is a best practice to manage destinations at the item level, in the feed directly.

Need help? Click hereto contact Buy on Google support.

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