About Shopping Actions integration

Shopping Actions US + Shopping Actions France


Shopping Actions is changing in the US! As a result, Merchant Center Help Center articles have been updated to support all versions of the experience. Learn more about the changes here


This article explains how to integrate your business information with Shopping Actions.

Important: Keep in mind that the integration process is different for the Shopping Actions US and Shopping Actions France. Work with your Shopping Actions business contact to determine which integration may be best for you.
To participate in Shopping Actions, you’ll first need to create a Merchant Center account. Once you have an account, follow the steps below:
  1. Sign in to your Merchant Center account.
  2. Select Growth from the left navigation menu, then click Manage programs.
  3. Under the “Shopping Actions” card, click Get started.

Prior to onboarding, we recommend you to review our participation criteria to ensure your business is eligible for the program. After you complete onboarding, our team will perform an eligibility review to ensure your business meets our requirements.

How it works

You can start integration by visiting your Merchant Center account and selecting Shopping Actions from the programs page. Once you start the integration process, you'll be guided through each step, but we also recommend using our onboarding guide to ensure a seamless experience and accurate setup.


Need help? Click here to contact Shopping Actions support.


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