About Shopping Actions

Shopping Actions US + Shopping Actions France

Shopping Actions allows retailers of all sizes to show their products across various Google surfaces enabling a fast, simple and secure purchasing experience for users. The program uses a shareable list, universal shopping cart, and instant checkout with saved payment credentials, allowing customers to easily turn browsing into buying.

Shopping Actions is available in both the US and France, and the program works differently in each country. Make sure the information you’re reading is labeled for the experience you’re using.

This article explains the benefits of Shopping Actions and how it works.


There are 2 main benefits of becoming a Shopping Actions retailer:

  • Promote customer loyalty: Let users know they can get items quickly and directly from your store or warehouse without shipping delays
  • Appear across Google platforms: Improve the shopping experience with a frictionless experience across multiple Google surfaces.
    • In the US, you can sell your products directly on Google everywhere people shop.
    • In France, you can sell your products on shopping.google.fr and on Google Assistant.

How it works

Shopping Actions allows online shoppers to see and buy goods from you on Google surfaces. Shoppers can browse products available for sale, including the most up-to-date pricing and availability information. Once shoppers make their selections and pay for their order, their order is shipped to them.

Note: Shopping Actions follows a commission-based model from retailer's sale of products sold on Shopping Actions. Commissions can be viewed in your settlement report. Learn more about Shopping Actions commission rates

Learn more about Shopping Actions participation criteria

More about Google Assistant

Shopping Actions allows customers to buy your products on the Google Assistant using their voice. Google Assistant is available on Google Home and certain phones and TVs. Learn more about shopping with your Google Assistant

Need help? Click here to contact Shopping Actions support.

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