Use the energy efficiency class [energy_efficiency_class]
attribute to tell customers how your product rates on a given energy efficiency range. When using this attribute, you will also need to set a minimum energy efficiency class [min_energy_efficiency_class]
value and a maximum energy efficiency class [max_energy_efficiency_class]
value.
[certification]
attribute instead to show the EU energy efficiency class with your ads and free listings for products such as:- Fridges and freezers
- Dishwashers
- Televisions and other external monitors
- Household washing machines and washer-dryers
- Refrigerating appliances with a direct-sales function
- Light sources
By providing the certification [certification]
attribute, Google will look up your product in the EU EPREL database and render the appropriate energy efficiency class on your Shopping ads and free listings. This feature supports all applicable products in the EU and applies the required textual or graphical rendering of the EU energy label to your product when appropriate.
You should be able to find the EPREL code easily via the QR code on the product's energy label. If you aren't able to locate it but you have energy efficiency information for your product that was provided by the manufacturer, you can still provide all three energy efficiency class [energy_efficiency_class
]
attributes during the transition period ending on 1 September 2024.
In this article
When to use
Optional for each product
The energy efficiency class [energy_efficiency_class]
, minimum energy efficiency class [min_energy_efficiency_class]
and maximum energy efficiency class [max_energy_efficiency_class]
attributes are optional, but you may be required to provide this information based on local laws or regulations. For example, if your products target any of the EU Member States or Switzerland, consider the legal requirements on this matter defined in the national implementing acts of Regulation (EU) 2017/1369 and any other applicable local law.
It's strongly recommended that you submit the energy efficiency class [energy_efficiency_class]
, minimum energy efficiency class [min_energy_efficiency_class]
and maximum energy efficiency class [max_energy_efficiency_class]
attributes for applicable products. You might need to provide this class for these types of products:
Format
Follow these formatting guidelines to make sure that Google understands the data that you're submitting.
Learn when and how to submit your product data in English
Supported values
Schema.org property (What is this?) |
Type: |
---|---|
Repeated field | No |
Formatting for energy efficiency class
File format | Example entry |
---|---|
Text feeds |
|
XML feeds | <g:energy_efficiency_class>A+</g:energy_efficiency_class> |
To format your data for Content API, see the Content API for Shopping resource.
Formatting for minimum energy efficiency class
File format | Example entry |
---|---|
Text feeds |
|
XML feeds | <g:min_energy_efficiency_class>A</g:min_energy_efficiency_class> |
To format your data for Content API, see the Content API for Shopping resource.
Formatting for maximum energy efficiency class
File format | Example entry |
---|---|
Text feeds |
|
XML feeds | <g:max_energy_efficiency_class>D</g:max_energy_efficiency_class> |
To format your data for Content API, see the Content API for Shopping resource.
Minimum requirements
These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.
- The minimum energy efficiency class value specifies the minimum (least efficient) energy efficiency class on the energy consumption scale for the product category that your product belongs to, while the maximum energy efficiency class value specifies the maximum (most efficient) energy efficiency class on that scale.
For example, for a product with an energy efficiency class 'C' on a scale from 'A+++' to 'D', specifyenergy_efficiency_class
=C
withmax_energy_efficiency_class
=A+++
andmin_energy_efficiency_class
=D
- The energy efficiency class value that you provide must be within the range of the minimum energy efficiency class value and the maximum energy efficiency class value.
For example, if your range runs from 'A' (most efficient, maximum energy efficiency class) down to 'D' (least efficient, minimum energy efficiency class), the value for the energy efficiency class[energy_efficiency_class]
attribute may not be 'G'.
Best practices
These best practices can help you to go beyond the basic requirements to optimise your product data for performance.
- Submit either the unit pricing measure [unit_pricing_measure] or energy efficiency class [energy_efficiency_class] attribute. Do not submit both. If both attributes are present, only the energy efficiency class attribute will be shown.
Examples
Tumble dryerProduct data for a tumble dryer | |
Attribute | Value |
Title [title] |
Tumble dryer - 9 kg capacity |
Energy efficiency class [energy_efficiency_class] |
A+ |
Minimum energy efficiency class [min_energy_efficiency_class] |
D |
Maximum energy efficiency class [max_energy_efficiency_class] |
A+++ |