energy_efficiency_class [energy_efficiency_class], min_energy_efficiency_class [min_energy_efficiency_class], max_energy_efficiency_class [max_energy_efficiency_class]: Definition

Use the energy_efficiency_class [energy_efficiency_class], min_energy_efficiency_class [min_energy_efficiency_class] and max_energy_efficiency_class [max_energy_efficiency_class] attributes to tell users the energy label of your product.


When to use

Optional for each product

The energy_efficiency_class [energy_efficiency_class], min_energy_efficiency_class [min_energy_efficiency_class] and max_energy_efficiency_class [max_energy_efficiency_class] attributes are optional, but you may be required to provide this information based on local laws or regulations. For example, if your products target any of the EU member states or Switzerland, consider the legal requirements on this matter defined in the national implementation acts of the EU directive 2017/1369 and any other applicable local law. 

It's strongly recommended that you submit energy_efficiency_class [energy_efficiency_class], min_energy_efficiency_class [min_energy_efficiency_class] and max_energy_efficiency_class [max_energy_efficiency_class] for applicable products. You might need to provide this class for these types of products: 

  • Refrigerators
  • Freezers
  • Washing machines 
  • Tumble dryers
  • Combined washer-dryers
  • Wine-storage appliances
  • Dishwashers
  • Ovens
  • Water heaters
  • Hot water storage appliances
  • Air conditioners
  • Electrical lamps
  • Luminaires
  • Televisions


Follow these formatting guidelines to make sure that we understand the data that you're submitting. 

Supported values

  • A+++
  • A++
  • A+
  • A
  • B
  • C
  • D
  • E
  • F
  • G
Repeated field No

energy_efficiency_class formatting

File format Example entry
Text feeds


XML feeds  

For format API information, see the Content API for Shopping.

min_energy_efficiency_class formatting

File format Example entry
Text feeds


XML feeds  

For format API information, see the Content API for Shopping.

max_energy_efficiency_class formatting

File format Example entry
Text feeds


XML feeds  

For format API information, see the Content API for Shopping.


Follow these guidelines to make sure that you submit high-quality data for your products.

Minimum requirements

These are the requirements that you'll need to meet to show ads for your product. If you don't follow these requirements, we'll disapprove your product and let you know on the Diagnostics page of your Merchant Center account. 

  • The min_energy_efficiency_class [min_energy_efficiency_class] value must be smaller than the max_energy_efficiency_class [max_energy_efficiency_class] value. For example, your scale must run from A to D rather than D to A. 
  • The energy_efficiency_class [energy_efficiency_class] value that you provide must be within the range of the min_energy_efficiency_class [min_energy_efficiency_class] value and the max_energy_efficiency_class [max_energy_efficiency_class] value. For example, if your range runs from A to D, your energy_efficiency_class [energy_efficiency_class] value may not be G.

Best practices

These are best practices that can help you go beyond the basic requirements to optimise your product data for performance. 

  • Submit either the unit_pricing_measure [unit_pricing_measure] or energy_efficiency_class [energy_efficiency_class] attribute; do not submit both. If both attributes are present, only energy_efficiency_class [energy_efficiency_class] will be shown.


Product Stainless Steel Refrigerator
title [title] Stainless Steel Refrigerator – 240 litres
energy_efficiency_class [energy_efficiency_class] A+
min_energy_efficiency_class [min_energy_efficiency_class]     A+++
max_energy_efficiency_class [max_energy_efficiency_class]     D
Product Dishwasher
title [title] Built in Dishwasher - width: 60 cm, depth: 55 cm
energy_efficiency_class [energy_efficiency_class] A++
min_energy_efficiency_class [min_energy_efficiency_class]     A+++
max_energy_efficiency_class [max_energy_efficiency_class]     G
Wine cooler
Product Wine cooler
title [title] Wine Cooler - width: 45 cm, depth: 52 cm
energy_efficiency_class [energy_efficiency_class] B
min_energy_efficiency_class [min_energy_efficiency_class]    A
max_energy_efficiency_class [max_energy_efficiency_class]   F
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