Local inventory ads onboarding guide

Verify your About page (European countries only)

  This is step 2b of local inventory ads setup.

When your local inventory ad program is in European countries, you must submit an About page. 

An About page has specific requirements in accordance with Article 5 of the EU E-Commerce Directive and it’s implemented by local laws. These requirements mandate that the webpage hosted at your About page must contain the following information:

  • Physical address
  • Contact information, such as phone number and/or email address
  • Location company is registered
  • Any industry-specific registration, license, or authorization

You can also use this page to display any additional or required information by your local laws.

To submit your About page, follow these steps:

  1. Log in to your Merchant Center account.
  2. Select Local inventory ads on the left sidebar.
  3. Click your country bar.
  4. Add your About URL into the text field.
  5. Click Save.

Review your About page status

Google reviews the webpage hosted at your About page to ensure it complies with About page requirements. The review process may take up to a week. 

Follow the steps below to see your review status.

  1. Log in to your Merchant Center account.
  2. Click Local inventory ads in the left side menu.
  3. Click your country’s program bar.
  4. See the icon next to the About page field.

Your About page may be: 

  • Verified: No further action needed. 
  • Pending Google verification: Check back soon. Your About page is under review. This process can take up to a week.
  • Rejected: The Google review rejected your About page because your webpage does not meet requirements. Have the primary and technical contacts in your Merchant Center account settings check their email for details about the issues you must resolve. Then, submit your About page again. 
Keep in mind that local inventory ads can't appear in European countries without a verified About URL.

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