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I need help adding stores to Merchant Center

Adding your store links your Merchant Center and Business Profile accounts. This allows you to manage your online and local presence together, and show your products across Search and Maps.

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How to add and remove stores

You must be a super admin to add a store to your Merchant Center. If you aren’t a super admin, you can find who the super admin is in the “People and access” tab in Business Manager. The super admin can either link the Merchant Center and Business profile accounts for you or add you as a super admin, as needed.

Add a store (connect your accounts)

 Step 1In the top-right side of your Merchant Center, click the Settings & tools Tools and setting menu icon [Gear] icon and click Apps and Services.

Step 2Under “Google Services”, click Add service.

Step 3Click Google Business Profile and find the stores you want to add to your Merchant Center account, and click Next.


How to link your Business Profile and Merchant Center accounts

Linking your accounts allows you to manage your Business Profile information through your Merchant Center. You can link up to 200 Business Profiles with your Merchant Center account.


How to edit store information

After you've linked Merchant Center and Business Profile accounts, you can edit information about your local stores from Merchant Center.


About data sharing between linked accounts

When you connect your Business Profile to Merchant Center, some of your data will be shared between the two.

Data shared from Merchant Center

  • Details about your Merchant Center account, such as name and account ID
  • Data about your products, including titles, descriptions, images, and others shown on Google Search and Maps 

Data shared from Business Profile

  • Details related to your store’s Business Profile, such as your store name, address and performance

Frequently asked questions

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