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Fix issues with rejected promotions

This article describes common policy and validation review rejections, troubleshooting steps, and tips to avoid future rejections. 

To understand how Google reviews and validates your promotions, view the promotion approval process

Common policy review rejections

Shipping code required

What this rejection means: 

Your shipping promotion wasn’t associated with a redemption code.

Possible causes: 

There's no redemption code associated with the specific promotion.  

How to troubleshoot:

  1. Add a valid coupon code in your promotion’s details. 
  2. Test the code to make sure free or discounted shipping is only available after the code is applied.
  3. Re-upload your promotion. You don’t need to use a new promotion_id

If you do not associate a redemption code with your shipping promotion, you can set a combined promotion. Learn more about combined promotions

Tips to avoid future rejections:

Conditions overly restrictive

What this rejection means: 
Your promotion is only available to specific users.
Possible causes: 
  • Your promotion is only available for first-time customers and not available to customers who have already ordered on your website.
  • Your promotion is only available to users in certain locations with specific zip codes.
  • Your promotion’s title states that the promotion is only available to a subset of users (e.g. 10% off for teachers). 
How to troubleshoot:
  1. Revise the title so it applies to anyone shopping on Google. 
  2. Re-upload your promotion. You don’t need to use a new promotion_id
Tip to avoid future rejections:
  • Make sure your promotion is available to all customers on Google Shopping before uploading it.

Editorial issues

What this rejection means: 

Your promotion’s long title doesn’t adhere to our editorial requirements.
 
Possible causes:

Your title contains any of the following:

  • Incorrect spelling, grammar, or punctuation.
  • Excessive capitalization.
  • Abbreviations or acronyms (e.g. BOGO).
  • Redundant or unnecessary text (e.g. “online”).
  • The word “today,” when your promotion duration is longer than one day.
  • Errors in your coupon code.
How to troubleshoot:
  1. Review your promotion long title and correct any editorial issues. 
  2. Re-upload your promotion. You don’t need to use a new promotion_id
Tips to avoid future rejections:
  • Make sure your title adheres to our editorial requirements.
  • Review your promotion long title to catch issues before you submit it.

Inconsistent applicability

What this rejection means: 
The product applicability is inconsistent with the promotion’s title. 
 
Possible causes: 
  • Your promotion’s long title describes a promotion that's applicable to all products; however, the product applicability is set to SPECIFIC_PRODUCTS (e.g. promotion’s long title is “10% off storewide”).
  • Your promotion’s long title describes a promotion that's only applicable to a subset of products on your website; however, the product applicability is set to ALL_PRODUCTS (e.g. promotion’s long title is “10% off women’s shoes”).
How to troubleshoot:
  1. Edit your applicability to match the promotion’s title. 
  2. Re-upload your promotion. You don’t need to use a new promotion_id
Note: If you’re editing the product applicability to SPECIFIC_PRODUCTS, the promotion_id is required to be mapped to the applicable items in your products feed. Refer to our Help Center for further guidance.
 
Tip to avoid future rejections:
  • Ensure the product applicability matches the promotion applicability as described in the long title. 

Minimum discount not stated

What this rejection means: 
Your promotion long title doesn’t describe a minimum discount or benefit.
 
Possible causes: 
  • Your promotion long title only describes the maximum discount the user can receive.
    • Not allowed: Get Up To 50% Off
    • Allowed: Get 20–50% Off
  • Your promotion long title doesn’t describe any discount or benefit in the title.
How to troubleshoot:
  1. Revise your promotion long title to describe the minimum discount the promotion offers.
  2. Re-upload your promotion. You don’t need to use a new promotion_id
Tip to avoid future rejections:
  • Before you submit a promotion, ensure that the title is clear, accurate, and states a minimum discount. For more information, refer to our Merchant Promotions quick guide.

Unclear free gift

What this rejection means: 
Your title doesn’t clearly describe the free gift. 
 
Possible causes: 
Your promotion’s long title states “free gift” and doesn’t clearly describe the free gift being offered.
  • Allowed:
    • Free silk scarf with any purchase
    • Free 7-piece tool kit (worth $300) with any $500 purchase 
    • Free $75 necklace when you spend $200+
  • Not allowed: 
    • Free gift with $100+ purchase
    • Surprise gift with any purchase 
    • Free item, redeem at checkout 

How to troubleshoot:

  1. Include a description of the free gift in the title.
  2. Re-upload your promotion. You don’t need to use a new promotion_id.  

Note: Free gifts, gift cards, or e-cards must be reflected at the cart or checkout page. Feel free to view our Program Policy page for more information.
 
Tip to avoid future rejections:

  • Ensure that the free gift is fully described in your long title before you submit a promotion.

Common validation review rejections

Unmapped

What this rejection means: 
Your promotion could not be tested for any products.
 
Possible causes: 
  • Your promotion_id wasn’t mapped to any items in your products feed.
  • Promotion_ids are space and case sensitive and may not have been entered exactly as created in the promotions feed, or with the +PROMOTIONS tool. 
  • Feed rules are set up incorrectly for the promotion_id attribute for your Products feed.
  • Eligible items are disapproved per Google Shopping policies.
  • Your promotion is set to a locale that has no products.
Note: If you’re using Shopify or Bigcommerce to upload products, these platforms cannot add attributes to the Products feed.
 
How to troubleshoot:
  1. Add the promotion_id attribute to your Products feed, and map your promotion_id to eligible items. 
  2. If you’re using Shopify or Bigcommerce to upload your products, you need to create a products feed specific to promotional items.
    1. After you submit a separate Products feed to Merchant Center, remove the duplicate items from your e-commerce platform so it doesn’t overwrite the data in your manual feed.
    2. Refer to the e-commerce mapping guide for more information. 
  3. Request a promotion retest.
Tips to avoid future rejections:
  • You can check to see if an eligible item is correctly mapped by searching for its item_id in your Products dashboard. Then, view the item’s details under “Information you provided us,” and check for your promotion_id.

  • Ensure that the eligible items are approved by Google Shopping. To do this, navigate to the List tab. Then, in the Products dashboard, you can check the item statuses in Merchant Center.

Free shipping available without code

What this rejection means: 
The free or discounted shipping that you’re offering is already available without applying the redemption code. 
 
Possible causes: 
  • Free shipping was automatically applied at checkout on your website.
  • Free / discounted shipping is regularly offered on your website.
How to troubleshoot:
  1. Make the necessary changes to your website so free or discounted shipping is available only after users manually enter in a redemption code. 
  2. Request a promotion retest.

Invalid coupon code

What this rejection means: 
When testing the promotion, the redemption code returned an error or didn't provide the described discount.
Possible causes: 
  • The code is incorrect.
  • Your website isn’t correctly set up to apply the code.
  • The code did not provide the described discount at the cart or checkout page.
  • The items should not be tied to the promotion.
How to troubleshoot:
  1. Check to see that the redemption code is correct.
  2. If correct, ensure that it works on the website.
  3. If incorrect, create a new promotion_id with the correct details.
  4. Ensure the promotion is associated with eligible items and remap the promotion_id if necessary.
  5. Request a promotion retest.
Tip to avoid future rejections:
  • Verify that the redemption code you submit is spelled exactly as it will be used on your website.

No or lower discount

What this rejection means: 
At cart/checkout page, there was no discount or a lower discount than the promotion’s title states.
 
Possible causes: 
  • The sale price is already displayed on the Product Landing Page and your Shopping ad, which doesn’t benefit the customers (they’re already getting the discounted price). 
  • The discount at the cart/checkout page is lower than the discount reflected in the title. 
How to troubleshoot:
  1. Make the necessary changes to your website so that the discounted price stated in the title is only reflected at the cart or checkout page. 
  2. Request a promotion retest.
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