In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Matched inventory: price

A custom icon for Merchant Center Classic and Merchant Center Next.

Pricing information is required for every product in your feed. Pricing may be included directly in your local product inventory feed or indirectly in your local products feed.


To ensure all your inventory is eligible to serve local inventory ads and free local product listings, include pricing data. When you have more eligible inventory, it gives you more opportunities to drive traffic to your store.

How to improve pricing data

Make sure that you provide a price [price] attribute for each product in your local products feed. This attribute sets a national price for this product across all your inventory.

If your products have regional pricing differences, include the price [price] attribute in your local product inventory feed. If you include the price in both feeds, the inventory level pricing data will take precedence over product level data.

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