In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Inventory per Business Profile

A custom icon for Merchant Center Classic and Merchant Center Next.

Your number of inventory per Business Profile represents the average number of products in each of the stores in your local products inventory feed.


Accurate inventory data allows more of your ads and free product listings to display when users are shopping for your products nearby. To help drive traffic to your retail location, make sure your inventory numbers are the same as your business reality.

How to display accurate inventory

Use these guidelines to make sure your inventory is accurate:

  • Make sure that you provide inventory data for all your published Business Profiles.
  • Make sure that you provide inventory for each unique id in your primary feed.

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