Google Customer Reviews guidelines
This article provides details about where Google Customer Reviews is available, eligibility guidelines, and program policies.
Google Customer Reviews is available in the following countries: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czechia, Denmark, France, Germany, India, Ireland, Italy, Indonesia, Japan, Hong Kong, Malaysia, Mexico, New Zealand, Netherlands, Norway, the Philippines, Poland, Portugal, Russia, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, Turkey, United Arab Emirates, United States, and the United Kingdom.
Basic eligibility requirements
To use Google Customer Reviews, your checkout flow must include a separate order confirmation page and meet the following technical requirements:
- During checkout, some e-commerce platforms redirect customers away from the store's domain and to their own third-party domain (e.g. Shopify or CoreCommerce). If you use such a platform, you must redirect customers back to an order confirmation page on your store's domain after they've completed the checkout process.
- Your site’s order confirmation page must be encrypted (i.e. only accessed using HTTPS).
Note: To participate in Google Customer Reviews, consent to the program agreement for your country. You can review the program agreement when you sign up.
Additional requirements for collecting product reviews
Collecting product reviews via Google Customer Reviews is an optional feature. To collect product reviews and participate in the Product Ratings program via Google Customer Reviews, you must meet these additional technical requirements:
- You must provide Google with valid GTINs for all orders in which GTIN data is available.
Google Customer Reviews policies provide guidance for program participants that help protect users and maintain the integrity of your brand and Google’s brand. To ensure you understand the program expectations, review the Google Customer Reviews policies.