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Google Customer Reviews website badge

The Google Customer Reviews website badge is an image incorporated on your store’s pages used to promote your program participation. Use the badge to display your seller rating and link to your seller ratings landing page. The badge also lets your users know what other customers have said about their experiences with your site.

This article explains what the badge looks like, how to customize it, and where you can place it.

How it works

Once you agree to the Google Customer Reviews program agreement, you can integrate the badge on your site. The badge may be placed anywhere on the page and may appear on any number of pages. Your badge will contain the Google Customer Reviews brand and your seller rating (i.e. the numerical value and star rating). Learn how to integrate the badge code.

Note: There is no minimum seller rating. If you do not have a seller rating, your Google Customer Reviews badge will state “Rating not available.” Check the link referenced below to determine whether or not you have a seller rating.

What it looks like

In most cases, you must have at least 150 reviews during the past year for your seller rating to appear on your Google Customer Reviews badge:

When customers click on your badge, they arrive on your site’s seller ratings landing page (e.g. google.com/shopping/seller?q=[domain] where [domain] is your website URL). Learn more about seller ratings.

When it might be removed

If you violate the Google Customer Reviews program agreement, privacy policies, or in any other way manipulate the product offering, your account may be suspended. If your account is suspended, you can no longer display the badge and it will disappear from your site. If your account is reinstated, the badge will reappear. 

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