FAQs for Google Customer Reviews

Google Customer Reviews is available in the following countries: Algeria, Argentina, Australia, Austria, Bahamas, Bahrain, Belgium, Belize, Bhutan, Brazil, Burkina Faso, Cameroon, Canada, Chad, Chile, China, Colombia, Costa Rica, Côte d'Ivoire, Czechia, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Fiji, France, Gabon, Germany, Guatemala, Guyana, Honduras, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kuwait, Libya, Liechtenstein, Luxembourg, Malaysia, Maldives, Mali, Mexico, Morocco, Namibia, the Netherlands, New Zealand, Nicaragua, Norway, Oman, Panama, Papua New Guinea, Paraguay, the Philippines, Poland, Portugal, Puerto Rico, Qatar, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, State of Palestine, Sweden, Switzerland, Taiwan, Thailand, Timor-Leste, Tunisia, Turkey, Ukraine, the United Arab Emirates, the United Kingdom, the United States, Uruguay, Venezuela, Vietnam.

Yes. The survey opt-in can be displayed to users on mobile and desktop web browsers.

If you'd like to use the mobile opt-in feature on your mobile site, integrate the Google Customer Reviews opt-in code snippet on your mobile site's order confirmation page, in addition to your desktop or tablet site. The survey experience works across devices without additional integration.

When you participate in Google Customer Reviews, you can add a badge with the Google brand and your store rating to your website. Additionally, the reviews collected by Google Customer Reviews help you become eligible for store ratings. Signing up can take less than a few hours.

To use Google Customer Reviews, your website checkout flow must include an order confirmation page. Google Customer Reviews also requires that its participants adhere to the product's policies.

Yes, Google Customer Reviews doesn't require participants to sell physical products. You must be able to provide an estimated delivery date (EDD) for the items that you sell in the order confirmation module (for example, the date you expect the goods or service to be consumed).

Google Customer Reviews can work in conjunction with a third-party review system that already provides Google data. Keep in mind that Google Customer Reviews is the only way to get the Google brand and store ratings on your site.

Follow the instructions to create a Merchant Center account.

Yes, you must verify ownership of the website URL or domain associated with your Google Merchant Center account. Learn how to verify and claim your website URL.

No, you don't need to link your Merchant Center account to Google Ads for Google Customer Reviews to work.

To integrate the badge and survey opt-in, follow the steps in the integration guide.

No, displaying the badge on your site is optional.

'Order confirmation module' refers to the JavaScript on the purchase confirmation page that launches the survey opt-in window.

No, Google Customer Reviews requires that you display the survey opt-in to all customers after they check out on your website.

No, the text that appears on the survey opt-in window is not customisable.

No, the text for the survey is currently not customisable. All text that appears in the survey, including the option for customers to leave comments, can't be removed.

Note: The Google Customer Reviews survey may be customisable in the future, as Google continues to improve the feature.

No, you cannot show the survey question on your purchase confirmation page. To provide the most valuable feedback about purchases on your site, we want customers to respond only after they've received their goods or service.

You can display the survey opt-in at the bottom of your checkout page or in other less prominent locations on the page. Keep in mind that we recommend placing the opt-in at the centre of the page. Placing the opt-in at the bottom of the page or on the right of the page usually leads to lower opt-in rates.

From your store ratings page, click any link labelled 'Google Customer Reviews'.

Your Google Customer Reviews badge will state 'Rating not available' in lieu of a rating. A rating includes the numerical value and star rating which won't be shown in your badge if you don't have a store rating. Your business needs enough unique reviews for a country within the last 12 months to establish a store rating in that country. The number of reviews needed can vary from business to business, but most merchants can obtain a rating after collecting 100 or more eligible reviews.