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Google Customer Reviews opt-in and survey

The Google Customer Reviews survey enables customers to rate their purchase experiences with your site. If a customer opts in, Google sends them a survey after their order has been delivered. The Google Customer Reviews survey is designed to allow customers to review their entire shopping experience, not the item they purchase.

This article explains how to set up the survey opt-in and ensure that your customers can start filling it out.

The survey opt-in works on desktop and mobile. Be sure to add the opt-in code snippet to both your desktop and mobile sites.

How it works

Complete survey opt-in integration in order for Google Customer Reviews to work on your site. Opt-in integration allows Google to display the Google Customer Reviews survey invite to your customers after they checkout on your site. 

Note: You agree to show the opt-in to all customers as it appears consistently on your order confirmation page. Additionally, when you integrate the Google Customer Reviews survey opt-in on your site, you agree to share your customer’s order confirmation email address with Google. 

Customize survey opt-in placement

Google Customer Reviews allows you to customize where you place the opt-in on your checkout page. We recommend placing the opt-in at the center of the page, as bottom and right-hand page placements usually lead to lower opt-in rates. For complete details, see Integrate the survey opt-in module.

Illustrative Google Customer Reviews opt-in

Survey customer experience

For customers who opt-in, Google may email a survey invitation after their purchase arrives. Customers must complete the survey in order for Google to collect their feedback as part of the Google Customer Reviews program.

During the survey, customers rate their purchase experience from 1-5 stars and may provide free text comments if they choose. 

Illustrative Google Customer Reviews survey. For an example of survey text, see Sample survey invitation.

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