Google Customer Reviews basics

Google Customer Reviews is an add-on feature available in Merchant Center Next. As a free service, Google Customer Reviews allows you to collect valuable feedback from customers who’ve made a purchase on your site. Your customers can choose to take a survey to rate their experience with just one click on your checkout page. Ratings from customer surveys apply to Store ratings and product ratings eligibility.

This article will give you the basics about how Google Customer Reviews works and how it connects with store ratings.

Note: Reviews aren't verified by Google.

Benefits

Store ratings: Google Customer Reviews data is accepted by store ratings, helping you gain store ratings on Search ads and Shopping ads.
Engagement: Store ratings can result in more qualified shoppers visiting your site.
A badge for your website: Google Customer Reviews badge helps you let your users know what other customers have said about their experiences on your site.

Store ratings

We use the Google Customer Reviews survey responses to help determine a store rating for your site. Your aggregate score is a 1–5 star rating that shows up on Search ads and Shopping ads. This rating also appears on your Google Customer Reviews badge. Learn more about store ratings.

Google Customer Reviews badge

The Google Customer Reviews badge is a visual way to help shoppers easily identify your site with the Google brand. The badge also promotes your store rating and can be placed on any page on your site that you desire.

Note: The actual star rating inside your badge will vary based on the store rating you receive.

Google Customer Reviews opt-in

Google Customer Reviews requires that you display the survey opt-in to all your users after checkout. Users choosing to opt-in often receive an email from Google Customer Reviews asking them to rate their experience.

Illustrative Google Customer Reviews opt-in

Google Customer Reviews survey

The Google Customer Reviews survey is a brief questionnaire that is emailed to customers and allows them to rate their purchase experience with your site.

Enable Google Customer Reviews in your Google Merchant Center account

In your Merchant Center account, click the Settings & tools icon .
Select Add-ons.
Find the “Google Customer Reviews” add-on card under the “Discover” tab.
Click Activate.

Learn more About onboarding and integration.

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