In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Feed specifications

A custom icon for Merchant Center Classic Article Header.

Feed overview

Unless you are participating in Product Ratings through Google Customer Reviews, you will need to provide a feed if you would like to display product reviews and ratings. This article explains how to properly format your Product Ratings feed.

Note that providing a feed does not guarantee that your content will be included on Google. Your reviews must always comply with our policies.

View an example feed here

XML schema

An XML schema gives guidance on how to structure the XML feed and uses the .xsd file extension. The XML schema for Product Ratings is published here.

Please refer to the Google Developers' site for more detail on the Product Ratings XML schema and feed organization.

XML validation

To ensure that Google can process your feed, please use an XML schema validator before submitting your feed.

For more information on validating your feed, visit the XML Validation page on the Google Developers' site

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