About on display to order

With the on display to order (ODO) feature, you can show products that are displayed in your store but are not available for immediate purchase (for example, large furniture). These items will be marked as “In store - available to order” on your Google-hosted local storefront (GHLSF). Users can click on your local inventory ad or free local product listing to view the item. To buy the item, users can visit your store webpage, view the item, and then order it to be shipped to them or to your store for pick up.

By default, your ODO local inventory ads and free local product listings will direct shoppers to your Google-hosted local storefront. To direct shoppers to your website instead of your Google-hosted local storefront, you’ll need to implement the merchant-hosted local storefront.

About on display to order ad example for desktop

About on display to order ad example for mobile

Before using ODO, make sure you meet the requirements listed below. Reach out to our support team to verify your eligibility and compliance via our Contact Us form.

Eligibility

For items to be eligible for on display to order (ODO), they must meet the following requirements:

  • Can be delivered within a 90-day delivery window: Items must be deliverable to the customer’s home within 3 months from the date of purchase.
  • Contains shipping cost and policy information: The URL you provide for your local storefront must provide full shipping details for the on display to order product, such as cost and policy.

Implementation

To implement the on display to order feature, you must update your local product inventory feed and submit the URL for a webpage that contains details about your on display to order policies in your Merchant Center account.

Update your local product inventory feed

Add the availability attribute to your local product inventory feed and use "on display to order" as the value. For on display to order items, use “1” as the value for the required quantity attribute.

You may add other attributes such as available color, size, and fabric variants for the items on display in your primary feed. Also, ensure that all the specified variants are available for the customer to view in your store.

Submit your on display to order webpage URL

Follow the steps below to submit the URL of the webpage that contains your on display to order policies and procedures information for customers:

  1. Sign in to your Merchant Center account.
  2. Click the tools icon Tools and setting menu icon [Gear] , then select Local inventory ads setup or Free local listings setup under “Tools”.
  3. Select the country where you want to enable the on display to order feature.
  4. For “On display to order (Optional)”, add the URL for the webpage that details your shipping cost and policy.
  5. Click Request verification.

Review your on display to order shipping and policy URL status

Your on display to order status indicates whether your web page and business are eligible to use the on display to order feature. Follow the steps below to see your status:

  1. Sign in to your Merchant Center account.
  2. Click the tools icon Tools and setting menu icon [Gear], then select Local inventory ads setup or Free local listings setup under “Tools”.
  3. Select the tab for your country.
  4. See the status next to the on display to order field. If the on display to order feature has been approved, it will show as “Active”.

Your on display to order shipping and policy URL may be:

If you have on display to order products in your local product inventory feed, you can't request inventory verification until your on display to order URL is Verified.

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