Collect today

Eligibility

The collect today feature allows you to highlight your omnichannel purchase options directly on your local inventory ads. To use the collect today feature, you must implement local inventory ads. In addition, for each product that you opt-in to collect today, you must offer same-day or next-day collection from the time that the order is placed.

Note: We are offering some retailers, who have enabled collect today, the opportunity to enhance their local inventory ads by adding a 'kerbside pick-up' badge. This beta feature places an indicator at the top of your ads, letting shoppers know that they can take advantage of kerbside or contactless pick-up.

To be eligible for the kerbside pickup feature you must:

  • Enable collect today
  • Provide a kerbside or contactless pickup option to shoppers who purchase products on your website and prefer to collect in your shop
  • Allow kerbside or contactless pickup without requiring shoppers to use an app

Contact your Google representative to learn more.

Implementation options

The collect today feature is compatible with retailers running on merchant hosted local shop front (MHLSF) full or basic.

Here's how the process works:

Feature type User experience Shopping annotation displayed
MHLSF full Clicking on a local inventory ad redirects to a product landing page that displays an item's availability at a specific shop and offers the option to buy it online and collect it from a nearby shop. Users will be shown collection availability text that communicates that the item is available to buy online and collect from a nearby shop.
MHLSF basic Clicking on a local inventory ad will redirect to a product landing page where shoppers can select a shop to view the clicked item's price/availability, with the option to buy it online and collect it from a nearby shop. Users will be shown an annotation that communicates that the item is available to buy online and collect from a nearby shop.

Related links

If you're having issues with your local inventory ads, go to our Contact Us form.
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