Click & collect
The click & collect feature is a way to highlight your omnichannel purchase options directly on the Google local shop front and shopping product web search results. When a user arrives at your Google local shop front product page or conducts a search for a product that is available for click & collect, they see a link to your site with click & collect information. The user can then visit your website to complete their order using click & collect as the checkout option.
This article details click & collect components, eligibility and requirements for your local products feed and website.
The click & collect feature has two components:
- Click & collect link on the local shop front landing page. If you host your local landing page on Google, this enables the click & collect option to show directly on the local shop front page.
- Click & collect annotation on Google.com local inventory ads. Whether you use Google-hosted local shop front or merchant-hosted local shop front pages, this enables the click & collect option to be shown on your ad units. This annotation is only available on mobile.
Note: The click & collect annotation on Google.com local inventory ads is subject to change based on ongoing updates.
How it works
To surface your items that are eligible for click & collect, add the attributes
pickup method [collection method] and
pickup SLA [collection SLA] to either your local products feed or local product inventory feed.
Here's how the process works behind the scenes:
|Google-hosted local shop front||Merchant-hosted local shop front|
To use the click & collect feature, you must have live local inventory ads. In addition, for each product that you opt-in to click & collect, you must offer same-day or next-day collection from the time that the order is placed.
Local products feed requirements
1. Add the following click & collect attributes to the correct feed:
|Attribute||Optional or required?||Feed||Possible values|
||Required||Local products feed or local product inventory feed||buy, reserve, not supported|
||Required||Local products feed or local product inventory feed||same day, next day|
||Required||Local products feed||URL parameter or URL path|
||Optional||Local products feed||URL parameter or URL path|
- Add the required attributes to any items in your local products feed where the same click & collect offering is available for all shops (e.g. a customer can buy and collect the XYZ television on the same day in any of your shops nationally).
- Add the
pickup method [collection method]and
pickup SLA [collection SLA]required attributes to your local product inventory feed when the click & collect offering is available at specific shops only, or if specific shops offer a different
pickup method [collection method]or
pickup SLA [collection SLA].
2. Add the attribute,
pickup_link_template [collection_link_template], to your local products feed. You can also add the optional attribute
Verify and claim your website URL, and make sure that the website URL registered in Merchant Center matches the domain in the
link_template. If the website URL doesn't match the registered domain, learn how to resolve this issue.
pickup_link_template[collection_link_template] should simply provide a link to a product's shop-specific landing page. URL structures vary across websites. Shop codes can be URL parameters or part of the URL path.
These are the requirements that your website, on both desktop and mobile devices, including tablets, must comply with:
- Show the following information on the product page:
- Click & collect option
- Full shop address (opening hours and phone number also recommended) for the collection location
- Click & collect availability and the option to change to your other shop locations prior to adding item to the basket
- Collection cut-off time and fee (if applicable) prior to adding the item to the basket
- Allow users to complete their order (e.g. complete the purchase or reserve the item) on your website
- Provide a collection confirmation message when the order is ready (e.g. email and SMS)
- Contain structured data markup for click & collect
Note: You can use either your online price or local price when a user checks out with click & collect on your website. However, Google shows the local price only on local inventory ads and the local shop front.
(Optional) Click & collect structured data requirements
Structured data markup is used to help Google retrieve up-to-date information about your products and offers directly from your website.
Learn about the structured data markup requirements for offers going to your click & collect landing page.