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How to fix: Unsupported value due to restrictions: GTIN [gtin]

Use a GTIN that is not restricted; the current value has not been released for use yet by GS1

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Some GTIN (Global Trade Item Number) values fall within a restricted range that has been reserved for future use. Values that you submit for the GTIN [gtin] attribute must not fall within this range.

If the product category of your product requires a GTIN as a unique product identifier, then you must submit the correct manufacturer-assigned GTIN for each product. If a GTIN is not required, you may leave the GTIN [gtin] attribute without a value.

For more information about the validation of GTINs, refer to the GTIN Validation Guide.


Step 1: See the affected products

  1. Sign in to your Merchant Center account.
  2. Select Products on the navigation menu, then click Diagnostics.
  3. Click the Item issues tab to view current issues affecting your products.

To download a list (.csv) of all affected products for all issues:

  • Click the download button Download next to the filter button Download, beneath the graph and above the list of issues.

To download a list (.csv) of all affected products for a particular issue:

  • Find the issue under the “Issue” column, then click the download button Download at the end of the row.

To view a list of up to 50 products with this particular issue:

  • Find the issue under the “Issue” column, then click View examples in the “Affected items” column.

Step 2: Correct the product identifiers to match those provided by the manufacturer

  1. Filter the downloaded report so that you only see products with:
    “Issue title” = Unsupported value (reserved) GTIN [gtin]

  2. Check your product data for those products (using the ID), and make sure each product uses an accurate GTIN [gtin] that is not in the restricted ranges.

Step 3: Resubmit your product data

  1. After you’ve updated your product data, resubmit it using one of these methods:
  2. Next, check that you’ve fixed the issue by making sure it’s no longer listed on the Diagnostics page.

    Keep in mind: It may take some time for your change to be reflected on the Diagnostics page.

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