Implementation guide

Step 4: Register and upload your feed

This article provides details about how to submit your promotions data to your Merchant Center account.

The promotions feed you created is available in Merchant Center. Registering and uploading this feed to Merchant Center makes your promotions data available across different Google properties, including Google Search, the Shopping tab, Chrome, and more.

Note: This step is only required if you created a promotion feed. Skip this step if you used the promotion builder.

How to register and upload a promotions feed

You must register a promotions feed in your Merchant Center account. This action creates a place in the account where Merchant Center knows to place the file. You only need to complete this registration process once per target country.

To register your feed, follow the steps below:

  1. Sign in to your Merchant Center account.
  2. Click Marketing in the navigation menu.
  3. Click Promotions.
  4. Click Promotion feeds in the right corner.
  5. Click the plus button plus.
  6. Provide the mode, target country, content language and name of your feed.
    Note: If you select France or Germany as your target country, the content language should be French or German, respectively. If your target country is Canada, you may submit a promotion in either English or French. If you have promotions for both languages, please submit separate feeds per language.
  7. Choose an input method:
    • Google Sheets:
      • Select Google Sheets, then click Continue.
      • Select Generate a new Google spreadsheet from a template, or Select an existing Google spreadsheet, then click Continue.
        • If you selected Generate a new Google spreadsheet from a template:
          • Select Promotions, then Feeds.
          • Select your promotions feed.
          • Click the three dot icon in the upper right hand corner, then select Access Google Sheet.
          • Enter your data using the generated template.
        • If you selected Select an existing Google spreadsheet:
          • Browse to navigate to the file of the existing Google spreadsheet that you created on your computer and click Select.
          • Select Continue to upload your feed to Merchant Center.
    • Regular upload:
      • Select Upload, then Continue.
      • Enter the name of your feed file.
      • Select Upload a file now.
      • Drag and drop your feed file into the dotted box, or click Browse to navigate to the feed file on your computer, then click Open.
      • Verify that the filename is correct, then click Continue to upload your feed to Merchant Center.
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