Step 3: Choose products for your promotions
This article provides details about how you can apply promotions and map them to products in your feed.
Once you create a promotion, apply it to all of your products or specific products. It’s important to tell Google which products are eligible for your promotions. This step helps you make sure shoppers see the correct promotions for your products.
If your promotion applies to all products that you sell, use
ALL_PRODUCTS as the value for the
product_applicability attribute in your Promotions feed.
You only need to create one
promotion_id for a promotion that applies to
ALL_PRODUCTS (e.g. one entry for the set). You can have up to 500 live promotions at one time.
If your promotion applies to specific products that you sell, use
SPECIFIC_PRODUCTS as the value for
product_applicability attribute in your promotions feed.
How to resubmit a promotion disapproved for mapping issues
promotion_id is not mapped to any items in your products feed, Google rejects your promotion. Once you map your
promotion_id and upload your products feed again, resubmit your promotion in the Merchant Center.
Note: If you don't request a retest, the promotion will remain as “disapproved” and will not show in search results.
To resubmit your promotion, follow the steps below:
- Sign in to your Merchant Center account.
- Click Marketing in the navigation menu, then click Promotions.
- Create a new promotion and resubmit after updating the promotion rules or settings to comply with our Policy and SKU requirements. After your updates are complete, click the Submit button.
As of October 2018, this is no longer required.
When multiple promotions apply to specific products, you can create promotions by selecting “Apply promotion to products that meet these conditions” in the promotions builder tool, or mapping them to the
promotion_id of items in your feed. Promotion groups help to optimize your feed and you can group promotions by discount amount, titles, or other categories. Mapping promotion IDs to your products feed is optional. To map the
promotion_id to all eligible products in the products feed, follow the steps below according to your setup.
Text (spreadsheet) or tab-delimited files
- Add the
promotion_idattribute to your products feed as a new column.
- Find your promotion’s
promotion_idin your promotions feed.
- Add the ID to the
promotion_idattribute for each product the promotion applies to in your products feed. Map multiple promotions to an item by separating each
promotion_idin the cell with a comma.
- Upload your products feed to Merchant Center.
promotion_idto products that are definitely included in the promotion. If your promotion is tied to a product that is excluded, Google rejects the entire promotion.
XML files or API
|Insert the content to the right within an item entry. To add multiple
|API||Insert the content to the right within an item entry. To add multiple