Add structured data attributes

This article lists all of the structured data attributes you can provide in your promotions feed.

Optional structured data fields are attributes that provide additional information about your promotion type (For example, 10% off and buy one, get one free). Structured data allows Google to display more detailed information about your shopping ad promotions to customers on mobile devices.

Note: All structured data attributes you submit must match information in your promotion's promotion title [long_title]. During the review process, Google validates your data. If information does not match the promotion title, Google will edit the structured fields to match the information in the promotion title. If you don't submit the structured data for your promotion, Google attempts to structure your promotion based on the promotion title.

The coupon value type structured attribute

When included in your promotions feed, this optional attribute signals the type of promotion benefit you’re offering, allowing Google to perform a more automated review process, which can expedite your promotion’s approval. Structured data also allows Google to display more detailed information about your Shopping ad promotions to customers on mobile devices.

When you use the optional coupon value type [coupon_value_type] attribute, this may require the use of additional attributes, depending on the value you submit. For example, if you want to submit the money off [money_off] attribute as the value for the coupon value type [coupon_value_type], you must also provide the monetary discount amount of a promotion [money_off_amount] attribute.

This article and the following table show which attributes are required or optional to include your promotions feed depending on the value you submit for the coupon value type [coupon_value_type].

Note: You can still submit structured data attributes without using the coupon value type attribute.
Value for the coupon value type Attributes

No structured data [no_structured_data]

  • Indicates you are not submitting any of the promotion benefit types listed below.

Optional

  • Minimum purchase amount [minimum_purchase_amount]
  • Minimum purchase quantity for promotion [buy_this_quantity]
  • Maximum purchase quantity for promotion [limit_quantity]
  • Price for promotion [promotion_price]
  • Monetary discount amount of a promotion [money_off_amount]
  • Percentage discount amount [percent_off]
  • Quantity eligible for promotion [get_this_quantity_discounted]
  • Free gift monetary value [free_gift_value]
  • Free gift item ID [free_gift_item_id]
  • Free gift description [free_gift_description]

Money off [money_off]

  • Example promotion: 200.00 USD off

Required

Monetary discount amount of a promotion [money_off_amount]

Optional

Minimum purchase amount [minimum_purchase_amount]

Percentage discount amount [percent_off]

  • Example: 10% off

Required

Percentage discount amount [percent_off]

Optional

Minimum purchase amount [minimum_purchase_amount]

Buy M get N money off [buy_m_get_n_money_off]

  • Example: Buy 4 shirts, get 5th shirt 10 USD off

Required

  • Monetary discount amount of a promotion [money_off_amount]
  • Minimum purchase quantity for promotion [buy_this_quantity]
  • Quantity eligible for promotion [get_this_quantity_discounted]

Buy M get N percent off [buy_m_get_n_percent_off]

  • Example: Buy one, get one free; or buy 2 books, get 3rd 20% off

Required

Percentage discount amount [percent_off], minimum purchase quantity for promotion [buy_this_quantity], quantity eligible for promotion [get_this_quantity_discounted]

Buy M get money off [buy_m_get_money_off]

  • Example: 60 USD off purchase of 5+ summer tops

Required

Monetary discount amount of a promotion [money_off_amount], minimum purchase quantity for promotion [buy_this_quantity]

Buy M get percent off [buy_m_get_percent_off]

  • Example: Buy 2 beauty items, save 15%

Required

Percentage discount amount [percent_off], minimum purchase quantity for promotion [buy_this_quantity]

Free gift [free_gift]

  • Example: Free beach tote bag and blanket

Required

Free gift description [free_gift_description]

Optional

Minimum purchase amount [minimum_purchase_amount], minimum purchase quantity for promotion [buy_this_quantity]

Free gift monetary value [free_gift_with_value]

  • Example: Free gift ($30 value)

Required

Free gift monetary value [free_gift_value]

Optional

Minimum purchase amount [minimum_purchase_amount], minimum purchase quantity for promotion [buy_this_quantity]

Free gift item ID [free_gift_with_item_id]

  • Example: Free gift when you buy battery charger

Required

Free gift item ID [free_gift_item_id]

Optional

Minimum purchase amount [minimum_purchase_amount], minimum purchase quantity for promotion [buy_this_quantity]

Free standard shipping [free_shipping_standard]

Optional

Free shipping type [free_shipping_type], minimum purchase amount [minimum_purchase_amount], minimum purchase quantity for promotion [buy_this_quantity]

Free overnight shipping [free_shipping_overnight]

Optional

Free shipping type [free_shipping_type], minimum purchase amount [minimum_purchase_amount], minimum purchase quantity for promotion [buy_this_quantity]

Free 2-day shipping
[free_shipping_two_day]

Optional

Free shipping type [free_shipping_type], minimum purchase amount [minimum_purchase_amount], minimum purchase quantity for promotion [buy_this_quantity]

Free shipping for shipping services defined in Merchant Center [free_shipping_with_shipping_config]

Learn more about configuring shipping services in Set up shipping services

No required or optional attributes

Attribute detailsMinimum purchase quantity for promotion [buy_this_quantity]

The minimum purchase quantity required to redeem promotions offering "Buy M, get N." This field represents the "M" value for the offer.

  • Example promotion: Buy 2, get one free
    • Minimum purchase quantity for promotion [buy_this_quantity]: 2
    • Quantity eligible for promotion [get_this_quantity_discounted]: 1
    • Percentage discount amount [percent_off]: 100
  • Example promotion: Buy 4, get $100 off
    • Minimum purchase quantity for promotion [buy_this_quantity]: 4
    • Monetary discount amount of a promotion [money_off_amount]: 100
Free shipping type [free_shipping_type]

For promotions offering free shipping, this attribute indicates the type of free shipping offered.

  • Valid values
    • Free shipping standard [free_shipping_standard]
    • Free shipping overnight [free_shipping_overnight]
    • Free shipping two day [free_shipping_two_day]
Free gift monetary value [free_gift_value]

The monetary value of any free gift offered in the promotion.

  • Example (US): 50 USD
  • Example (IN): 600 INR
  • Example (AU): 20 AUD
  • Example (FR/DE): 10 EUR
  • Example (GB): 25 GBP

Important: include currency in this attribute. The price [price] attribute must be formatted correctly. Learn more about price attribute requirements

Free gift description [free_gift_description]

The description of any free gift offered in the promotion.

Important: The description can not contain more than 100 characters.

Free gift item ID [free_gift_item_id]

The product ID for promotion [item_id] of any free gift offered in the promotion.

Important: The product ID for promotion [item_id] will match to the targeting channel [targeting_channel] specified. The ID [id] attribute must be formatted correctly. Learn more about price attribute requirements

Quantity eligible for promotion [get_this_quantity_discounted]

The quantity discounted once the minimum quantity required to purchase has been met in "Buy M, get N discounted" promotions. This field represents the "N" value of the offer.

  • Example promotion: Buy 2, get 3rd one $5 off
    • Quantity eligible for promotion [get_this_quantity_discounted]: 1
    • Minimum purchase quantity for promotion [buy_this_quantity]: 2
    • Percentage discount amount [percent_off]: 100
Maximum purchase quantity for promotion [limit_quantity]

The maximum number of items that can be bought using the promotion.

  • Example: 5

Important: Must be an integer.

Maximum product price for promotion [limit_value]

The maximum item value allowed for the promotion.

  • Example (US): 50.00 USD

Important: Must be a number and specify currency.

Minimum purchase amount [minimum_purchase_amount]

The minimum purchase amount for the promotion to be redeemed.

  • Example (US): 20 USD

Important: Promotion feeds only support currencies of the specified locales.

Monetary discount amount of a promotion [money_off_amount]

The monetary value discounted for fixed discount promotions (for example: $200 off)

Important: Do not include the currency.

Percentage discount amount [percent_off]

The percent discounted for percentage-based promotions (for example: 10 % off).

Important: Do not include the percent symbol.

Price for promotion [promotion_price]

The promotional sales price of an item or category.

  • Example (US): 75.00 USD

Important: Must be a number and specify currency.

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