Delivery weight [shipping_weight]

The delivery weight [shipping_weight] attribute lets you include the weight to use when calculating delivery costs through your Merchant Center settings. For example, you would submit the delivery weight attribute when using courier-calculated rates.

An illustration showing a package on a scale

When to use

Optional for each product

If you set your account delivery settings in Merchant Center based on weight, then use the delivery weight [shipping_weight] attribute to submit the weight for each product. Methods that calculate delivery costs using weight include carrier-calculated rates and delivery weight tables. If the weight for your product exceeds the supported value, use the delivery label [shipping_label] attribute instead to configure delivery rates. Learn more about delivery settings.


Follow these formatting guidelines to make sure that Google understands the data that you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data.

Type Number plus unit
Supported units

Supported values: lb, oz, g and kg


For imperial: 0–2000 lbs
For metric: 0–1000 kg

Note: Decimal points to the values are supported.
For example, 1.25 kg
Repeated field No
File format Example entry
Text feed

3 kg

XML feed <g:shipping_weight>3 kg</g:shipping_weight>
To format your data for Content API, have a look at the Content API for Shopping.


Follow these guidelines to make sure that you submit high quality data for your products.

Minimum requirements

These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know on the Diagnostics page of your Merchant Center account.

  • Provide a date up to one year in the future.

Best practices

These best practices can help you go beyond the basic requirements to optimise your product data for performance.

Additional guidelines

Review each section closely to determine whether the requirements apply to your country or product. If you don't follow requirements that apply to you, we'll disapprove your product and let you know in Diagnostics in your Merchant Center account.

Freight delivery, Less than Truckload (LTL)
  • Use a delivery table to set up LTL delivery costs in your account delivery settings. Courier-calculated rates don't support LTL pricing for heavy or large products.
  • Submit the delivery label [shipping_label] attribute to assign a freight class to each product and define multiple delivery groups in Merchant Center. You can then create tables specific to each freight class.
  • Use the highest possible delivery cost that a user might pay. If you have difficulties submitting accurate delivery costs (for example, due to real-time cost calculations at checkout), you should submit the highest possible delivery cost that a user might pay.
Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Clear search
Close search
Google apps
Main menu
Search Help Centre