The unit pricing base measure [unit_pricing_base_measure]
attribute lets you show how the price of your product translates per the indicated unit. For example, if you were selling a 150-millilitre bottle of perfume, you could show customers how much your perfume costs per 100 millilitres.
In this article
When to use
Optional for each product
If you use unit pricing measure [unit_pricing_measure]
, use the unit pricing base measure [unit_pricing_base_measure]
attribute to include the denominator for your unit price. To make the unit prices more comparable for all ads and free listings on a page, your product might show a different base measure than what you provide here.
Format
Follow these formatting guidelines to make sure that Google understands the data that you're submitting.
Learn when and how to submit your product data in English
Supported values | Supported whole number plus unit |
---|---|
Supported units |
|
Supported integers | 1 , 10 , 100 , 2 , 4 , 8 |
Additional supported metric integer + unit combinations | 75 cl , 750 ml , 50 kg , 1,000 kg |
Repeated field | No |
Schema.org property |
Type: |
File format | Example entry |
---|---|
Text (TSV) | 100g |
XML (feeds) | <g:unit_pricing_base_measure>100g</g:unit_pricing_base_measure> |
To format your data for Content API, see the Content API for Shopping resource.
Minimum requirements
These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.
- Submit the unit pricing measure attribute to define the measure and dimension of your product. For example, if you submit 3 GBP as the value for the price
[price]
attribute, 150 ml as the value for the unit pricing measure[unit_pricing_measure]
attribute, and 100 ml as the value for the unit pricing base measure[unit_pricing_base_measure]
attribute, the unit price would be 2 GBP for every 100 ml.
Best practices
These best practices can help you to go beyond the basic requirements to optimise your product data for performance.
- Use the same type of units for this attribute as you use for unit pricing measure. For example, if you use sqm for the unit pricing measure, you should also use sqm for the unit pricing base measure.
Additional guidelines
Review each section closely to determine whether the requirements apply to your country or product. If you don't follow requirements that apply to you, we'll disapprove your product and let you know in your Merchant Center account.
- Submit metric values when targeting the UK. The imperial units (e.g.
fl oz
,pt
,qt
,gal
) are interpreted as US imperial units, which are different from the imperial units used in the UK.
New Zealand and Australia only
sheet
and item
are only available in New Zealand and Australia.Examples
Beverages
Product data for a 9 L bottle of 2007 California Pinot Noir, priced at 69.99 GBP | |
Attribute | Value |
Title [title] |
Pinot Noir – 2007 – California – 9 L |
Unit pricing measure [unit_pricing_measure] |
9 L |
Unit pricing base measure [unit_pricing_base_measure] |
1 L |
Price [price] |
69.99 GBP |
Displayed value | £7.78/1 L |
Product data for 10 bottles of red wine, priced at 65.00 GBP | |
Attribute | Value |
Title [title] |
10 bottles of red wine |
Unit pricing measure [unit_pricing_measure] |
7.5 L |
Unit pricing base measure [unit_pricing_base_measure] |
750 ml |
Price [price] |
65.00 GBP |
Displayed value | £6.50/750 ml |
Flooring
Product data for 2.38 sqm of walnut flooring, priced at 113.19 GBP | |
Attribute | Value |
Title [title] |
Distressed natural walnut flooring |
Unit pricing measure [unit_pricing_measure] |
2.38 sqm |
Unit pricing base measure [unit_pricing_base_measure] |
1 sqm |
Price [price] |
113.19 GBP |
Displayed value | £47.56/1 m² |
Business cards
Product data for 50 custom-made business cards, priced at 13.38 GBP | |
Attribute | Value |
Title [title] |
50 custom-made business cards |
Unit pricing measure [unit_pricing_measure] |
50 ct |
Unit pricing base measure [unit_pricing_base_measure] |
1 ct |
Price [price] |
13.38 GBP |
Displayed value | €0.27/1 ct |
Paper towels (New Zealand)
Product data for 8 rolls of paper towels with 60 sheets per roll, priced at 8 NZ$ | |
Attribute | Value |
Title [title] |
Basics paper towel 3 ply, 8 rolls with 60 sheets per roll. |
Unit pricing measure [unit_pricing_measure] |
480 sheets |
Unit pricing base measure [unit_pricing_base_measure] |
100 sheets |
Price [price] |
8 NZD |
Displayed value | $1.67/100 sheets |
Perfume
Product data for a 125 ml bottle of Eau de Toilette, priced at 19.90 GBP | |
Attribute | Value |
Title [title] |
Eau de toilette 125 ml |
Unit pricing measure [unit_pricing_measure] |
125 ml |
Unit pricing base measure [unit_pricing_base_measure] |
100 ml |
Price [price] |
19.90 GBP |
Displayed value | £15.92/100 ml |