unit_pricing_base_measure [unit_pricing_base_measure]: Definition
unit_pricing_base_measure [unit_pricing_base_measure]attribute lets you include the denominator for your unit price. For example, you might be selling 150 ml of perfume, but users are interested in seeing the price per 100 ml.
When to use
If you use
unit_pricing_measure [unit_pricing_measure], then use
unit_pricing_base_measure [unit_pricing_base_measure] to include the denominator for your unit price. To make the unit prices more comparable for all ads on a page, your ad might show a different base measure than what you provide here.
Follow these formatting guidelines to make sure that we understand the data that you're submitting.
|Type||Supported number plus unit|
|Additional supported values||
|Schema.org property (What is this?)||Offer.priceSpecification.referenceQuantity, Type: QuantitativeValue|
|File format||Example entry|
For format API information, please see Content API for Shopping.
Follow these guidelines to make sure that you submit high-quality data for your products and get the best performance from your ads.
These are the requirements that you'll need to meet to show ads for your product. If you don't follow these requirements, we'll disapprove your product and let you know on the Diagnostics page of your Merchant Center account.
- Don't provide more than 2 digits after a decimal. If you include more than 2 digits after the decimal, they'll automatically be rounded to the nearest acceptable value. For example, 1.0234 will be rounded to 1.02 and 29.8999 will be rounded to 29.90.
These are best practices that can help you go beyond the basic requirements to optimise your product data for performance.
- Use the same type of units as you used for
unit_pricing_measure [unit_pricing_measure]. For example, if you use sqm for
unit_pricing_measure [unit_pricing_measure], then use sqm for
Review each section closely to determine whether the requirements apply to your country or product. If you don't follow requirements that apply to you, we'll disapprove your product and let you know in the Diagnostics page of your Merchant Center account.
- Submit metric values when targeting the UK. The imperial units (e.g.
gal) are interpreted as US imperial units, which are different from the imperial units used in the UK.
||Pinot Noir – 2007 – California – 9 L|
|Shown in your ad||£7.78/1 L|
|Product||10 bottles of red wine|
||10 bottles of red wine|
|Shown in your ad||$6.50 / 750 ml|
||Distressed natural walnut flooring|
|Shown in your ad||47.56 GBP/1 m²|
||50 custom-made business cards|
|Shown in your ad||0.27 GBP/1 ct|
||Eau de toilette 125 ml|
|Shown in your ad||15.92 GBP/100 ml|