unit_pricing_base_measure [unit_pricing_base_measure]: Definition

 
The unit_pricing_base_measure [unit_pricing_base_measure] attribute lets you include the denominator for your unit price. For example, you might be selling 150 ml of perfume, but users are interested in seeing the price per 100 ml.

When to use

If you use unit_pricing_measure [unit_pricing_measure], then use unit_pricing_base_measure [unit_pricing_base_measure] to include the denominator for your unit price. To make the unit prices more comparable for all ads on a page, your ad might show a different base measure than what you provide here.

Format

Follow these formatting guidelines to make sure that we understand the data that you're submitting. 

Type Supported whole number plus unit
Supported units
  • Weight: oz, lb, mg, g, kg
  • Volume (US imperial): floz, pt, qt, gal
  • Volume (metric): ml, cl, l, cbm
  • Length: in, ft, yd, cm, m
  • Area: sqft, sqm
  • Per unit: ct
Supported integers 1,10,100,2,4,8
Additional supported metric integer + unit combinations 75 cl, 750 ml, 50 kg, 1000 kg

Repeated field

No
Schema.org property (What is this?) Offer.priceSpecification.referenceQuantity, Type: QuantitativeValue
 
File format Example entry
Text feeds

100 oz

XML feeds <g:unit_pricing_base_measure>100 oz</g:unit_pricing_base_measure>
 
File format Example entry
Text feeds

100 oz

XML feeds <g:unit_pricing_base_measure>100 oz</g:unit_pricing_base_measure>

To format your data for Content API, have a look at the Content API for Shopping.

Guidelines

Follow these guidelines to make sure that you submit high-quality data for your products.

Minimum requirements

These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know on the Diagnostics page of your Merchant Center account.

  • Submit unit_pricing_measure [unit_pricing_measure] to define the measure and dimension of your product. For example, if you submit 3 USD as the value for the price attribute, 150 floz [floz] as the value for unit_pricing_measure [unit_price_measure], and 100 floz [floz] as the value for unit_pricing_base_measure [unit_pricing_base_measure], the unit price would be 2 USD for every 100 floz [floz]. 

Best practices

These best practices can help you go beyond the basic requirements to optimise your product data for performance.

  • Use the same type of units as you used for unit_pricing_measure [unit_pricing_measure]. For example, if you use sqm for unit_pricing_measure [unit_pricing_measure], then use sqm for unit_pricing_base_measure [unit_pricing_base_measure].

Additional guidelines

Review each section closely to determine whether the requirements apply to your country or product. If you don't follow requirements that apply to you, we'll disapprove your product and let you know in Diagnostics in your Merchant Center account.

United Kingdom only
  • Submit metric values when targeting the UK. The imperial units (e.g. floz, pt, qt, gal) are interpreted as US imperial units, which are different from the imperial units used in the UK.

Examples

Drinks

Product Red wine
title [title] Pinot Noir – 2007 – California – 9 L
unit_pricing_measure [unit_pricing_measure] 9 L
unit_pricing_base_measure [unit_pricing_base_measure] 1 L
price [price] 69.99 GBP
Shown in your ad £7.78/1 L

 

Product 10 bottles of red wine
title [title] 10 bottles of red wine
unit_pricing_measure [unit_pricing_measure] 7.5 L
unit_pricing_base_measure [unit_pricing_base_measure] 750 ml
price [price] 65.00 GBP
Shown in your ad £6.50/750 ml

Flooring

Product Walnut flooring
title [title] Distressed natural walnut flooring
unit_pricing_measure [unit_pricing_measure] 2.38 sq m
unit_pricing_base_measure [unit_pricing_base_measure] 1 sq m
price [price] 113.19 GBP
Shown in your ad 47.56 GBP/1 m²

Business cards

Product Business cards
title [title] 50 custom-made business cards
unit_pricing_measure [unit_pricing_measure] 50 ct
unit_pricing_base_measure [unit_pricing_base_measure] 1 ct
price [price] 13.38 GBP
Shown in your ad £0.27/1 ct

Perfume

Product Perfume
title [title] Eau de toilette 125 ml
unit_pricing_measure [unit_pricing_measure] 125 ml
unit_pricing_base_measure [unit_pricing_base_measure] 100 ml
price [price] 19.90 GBP
Shown in your ad 15.92 GBP/100 ml
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