multipack: Definition

Use the multipack [multipack] attribute to indicate that you've grouped multiple identical products for sale as one product.

This attribute lets us show your product in the right situations by distinguishing it from manufacturer-created multipacks, bundles and other products.

An illustration of 3 4-pack of pens

Note: The multipack attribute refers to multiple identical products that you, the retailer, combine for sale. The example above shows three packages of pens, which are grouped together to form a three-pack multipack. This is considered a retailer-defined multipack and its value (3) should be used for the multipack attribute.

Each package in the example contains four individual products (pens). This four-pack of pens is defined by the manufacturer and its value (4) should not be used for the multipack attribute. The multipack attribute is only to be used for retailer-defined multipacks.

When to use

Not available for Buy on Google

Required to show your products in enhanced free listings on Google if you've created a multipack

Required for Shopping ads if you've created a multipack and you're targeting any of the following countries:

  • Australia
  • Brazil
  • Czechia
  • France
  • Germany
  • Italy
  • Japan
  • The Netherlands
  • Spain
  • Switzerland
  • United Kingdom
  • United States

If you've created a multipack grouping several identical products together, use multipack [multipack] to indicate how many products you've grouped together.

Format

Follow these formatting guidelines to make sure that we understand the data that you're submitting. 

Type

Number

Repeated field No
 
File format Example entry
Text feeds

6

XML feeds <g:multipack>6</g:multipack>

To format your data for Content API, have a look at the Content API for Shopping.
 

Guidelines

Follow these guidelines to make sure that you submit high-quality data for your products.

Minimum requirements

These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know on the Diagnostics page of your Merchant Center account.

  • Submit the number of manufacturer-defined, individual products that you've grouped together. For example, if you've grouped together three individual pens, then you would submit 3. If you've grouped together three 20-packs of pens, then you would also submit 3.
  • Don't submit multipack [multipack] for a manufacturer-defined multipack. If you're selling a single multipack that was packaged by the manufacturer, then don't use the multipack [multipack] attribute. To include the number of units, instead use the unit_pricing_measure [unit_pricing_measure] attribute.

Examples

Retailer-defined multipack

Submit the number of products that you've grouped together.

Product Four individual Google T-shirts
title [title] Vintage Google T-shirt (4 Count)
description [description] A vintage-inspired tee perfect for all. Multipack includes four shirts.
price [price] 19.99 GBP
multipack [multipack] 4

 

Product Two 2-packs of Google T-shirts
title [title] Vintage Google T-shirt 4 Count (Pack of 2)
description [description] A vintage-inspired tee perfect for all. Includes two multipacks of two (four shirts total).
price [price] 9.50 GBP
multipack [multipack] 2

 

Product One 2-pack of Google T-shirts
title [title] Vintage Google T-shirt 2 Count (Pack of 2)
description [description] A vintage-inspired tee perfect for all. Includes one multipack of two (two shirts total).
price [price] 7.97 GBP
multipack [multipack] Don't submit this attribute
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