multipack [multipack]: Definition

Use the multipack [multipack] attribute to indicate that you've grouped multiple identical products for sale as one item.

This attribute lets us show your ad in the right situations by distinguishing your item from manufacturer-created multipacks, bundles and other products.

Note: Merchant-defined multipacks are not currently supported in Shopping Actions. Offers with the multipack attribute provided will be shown as single-pack offers on Shopping Actions and may appear overpriced.

When to use

Required if you've created a multipack and you're targeting any of the following countries:

• Australia
• Brazil
• Czechia
• France
• Germany
• Italy
• Japan
• The Netherlands
• Spain
• Switzerland
• United Kingdom
• United States

If you've created a multipack grouping several identical products together, then use multipack [multipack] to indicate how many products you've grouped together.

Format

Follow these formatting guidelines to make sure that we understand the data that you're submitting. 

Type	Number
Repeated field	No

 

File format	Example entry
Text feeds	6
XML feeds	<g:multipack>6</g:multipack>

For format API information, please see Content API for Shopping.

Guidelines

Follow these guidelines to make sure that you submit high-quality data for your products and get the best performance from your ads.

Minimum requirements

These are the requirements that you'll need to meet to show ads for your product. If you don't follow these requirements, we'll disapprove your product and let you know on the Diagnostics page of your Merchant Center account. 

• Submit the number of manufacturer-defined, individual products that you've grouped together. For example, if you've grouped together three individual pens, then you would submit 3. If you've grouped together three 20-packs of pens, then you would also submit 3.
• Don't submit multipack [multipack] for a manufacturer-defined multipack. If you're selling a single multipack that was packaged by the manufacturer, then don't use the multipack [multipack] attribute. To include the number of units, instead use the unit_pricing_measure [unit_pricing_measure] attribute.

Examples