multipack: Definition

Use the multipack [multipack] attribute to indicate that you've grouped multiple identical products for sale as one item.

This attribute lets us show your ad in the right situations by distinguishing your item from manufacturer-created multipacks, bundles and other products.

Note: Merchant-defined multipacks are not currently supported in Shopping Actions. Offers with the multipack attribute provided will be shown as single-pack offers on Shopping Actions and may appear overpriced.

An illustration of 3 4-pack of pens

Note: The multipack attribute refers to multiple products of the same type that you, the merchant, combine for sale. The example above shows three packages of pens, which are grouped together to form a three-pack multipack. This is considered a merchant-defined multipack and its value (3) should be used for the multipack attribute.

Each package in the example contains four individual items (pens). This four-pack of pens is defined by the manufacturer, and its value (4) should not be used for the multipack attribute. The multipack attribute is only to be used for merchant-defined multipacks.

When to use

Not available for Shopping Actions

Required for enhanced listings on surfaces across Google if you've created a multipack

Required for Shopping ads if you've created a multipack and you're targeting any of the following countries:

  • Australia
  • Brazil
  • Czechia
  • France
  • Germany
  • Italy
  • Japan
  • The Netherlands
  • Spain
  • Switzerland
  • United Kingdom
  • United States

If you've created a multipack grouping several identical products together, then use multipack [multipack] to indicate how many products you've grouped together.

Format

Follow these formatting guidelines to make sure that we understand the data that you're submitting. 

Type

Number
Repeated field No
 
File format Example entry
Text feeds

6
XML feeds <g:multipack>6</g:multipack>

To format your data for Content API, have a look at the Content API for Shopping.
 

Guidelines

Follow these guidelines to make sure that you submit high-quality data for your products.

Minimum requirements

These are the requirements that you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know on the Diagnostics page of your Merchant Center account.

  • Submit the number of manufacturer-defined, individual products that you've grouped together. For example, if you've grouped together three individual pens, then you would submit 3. If you've grouped together three 20-packs of pens, then you would also submit 3.
  • Don't submit multipack [multipack] for a manufacturer-defined multipack. If you're selling a single multipack that was packaged by the manufacturer, then don't use the multipack [multipack] attribute. To include the number of units, instead use the unit_pricing_measure [unit_pricing_measure] attribute.

Examples

Merchant-defined multipack

Submit the number of products that you've grouped together.

Product Four individual Google T-shirts
title [title] Vintage Google T-shirt (4 Count)
description [description] A vintage-inspired tee perfect for all. Multipack includes four shirts.
price [price] 19.99 GBP
multipack [multipack] 4

 

Product Two 2-packs of Google T-shirts
title [title] Vintage Google T-shirt 4 Count (Pack of 2)
description [description] A vintage-inspired tee perfect for all. Includes two multipacks of two (four shirts total).
price [price] 9.50 GBP
multipack [multipack] 2

 

Product One 2-pack of Google T-shirts
title [title] Vintage Google T-shirt 2 Count (Pack of 2)
description [description] A vintage-inspired tee perfect for all. Includes one multipack of two (two shirts total).
price [price] 7.97 GBP
multipack [multipack] Don't submit this attribute
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