color [colour] attribute to describe your product's colour. This information helps create accurate filters, which users can use to narrow search results. If your product has variants that vary by colour, then provide that information through this attribute.
When to use
Required for enhanced free listings for all Clothing & Accessories (166) products.
Required for Shopping ads for Clothing & Accessories (166) products when targeting these countries:
- Brazil
- France
- Germany
- Japan
- United Kingdom
- United States
Format
Follow these formatting guidelines to make sure that we understand the data that you're submitting.
| Type | String (Alphanumeric, Unicode characters. Recommended: ASCII |
|---|---|
| Limits | 1-100 characters total (1-40 characters per colour) |
| Repeated field | No |
| Schema.org property (What is this?) | Product.color, Type: Text |
| File format | Example entry |
|---|---|
| Text feeds |
|
| XML feeds | <g:color>Orange Mango Explosion</g:color> |
To format your data for Content API, have a look at the Content API for Shopping.
Guidelines
Follow these guidelines to make sure that you submit high-quality data for your products.
Minimum requirements
These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know on the Diagnostics page of your Merchant Center account.
- Submit the colour of your product.
- Submit only one attribute per item. If you provide multiple colour attributes for the same item, only one will be applied. Additional colour attributes will be discarded, and you will receive a warning.
- Use the same colour in your product data as on your landing page. For example, if you use Toasted Walnut on your landing page, then submit that value in your product data. Don't submit Brown.
- Submit
color [colour]for all products that vary by colour. Use this attribute when your product is a variant that's distinguished by its colour (e.g., black suede shoes and blue suede shoes), and also submit each variant with the same value for theitem_group_id[item_group_id] attribute. - Include up to three colours. If your product is made up of several colours, you can specify one primary colour followed by up to two secondary colours that are each separated by a slash (
/). For example:Red/Green/Black. Don't submit multiple colours with a comma (,). For example, for a red shoe with green and black accents list: Red/Green/Black. Don't combine colours together (RedGreenBlack). Don't submit multiple colours with a comma (Red, Green, Black). If you use commas when entering colours, only one colour will be applied. - Don't use a number as a colour such as 0 2 4 6 8.
- Don't use characters that aren't alphanumeric such as #fff000.
- Include more than one letter and not values such as R. For Chinese, Japanese or Korean languages, you can include a single character such as 红.
- Don't reference the product or image such as see image.
- Don't include a value that isn't a colour such as variety, men's, women's, N/A.
Best practices
These best practices can help you go beyond the basic requirements to optimise your product data for performance.
- Submit a
material[material] value in addition tocolor[colour] to indicate a precious metal. If your product is made of a precious metal, like a gold ring, submit this information with thematerial[material] andcolor[colour] attributes. - Include standard colour names in your title. For the
color[colour] attribute, submit the colour that matches your landing page. Then for yourtitle[title], pick the standard colour name that a user would search for. For example, a user is more likely to search for red dress than cinnamon apple dress.
Examples
If you describe your product on your landing page using a unique colour, like Pop Girl or High Five, submit that value through the color [colour] attribute. Then add a more standard colour name, like Red or Black, to your title.
| Product | Running shoes |
title [title] |
Running shoes – Orange – 6.5 |
size [size] |
7.5 |
color [colour] |
mango explosion |
| Product | Skater dress |
title [title] |
Black skater dress |
size [size] |
12 |
color [colour] |
nightfall |
Standard colour examples include: blue, orange, yellow, grey, red, green, black and white
Unique colour examples include: light salmon, dark tangerine, desert sand and lavender blush
If your product comes in multiple colour variants (e.g. red sunglasses and blue sunglasses). Submit each variant as a separate product, but use the same value for the item_group_id [item_group_id] attribute.
| Product | Google Malibu sunglasses |
title [title] |
Google Malibu Sunglasses – Red |
id [id] |
12345-R |
color [colour] |
red |
item group id [item_group_id] |
12345 |
| Product | Google Malibu sunglasses |
title [title] |
Google Malibu Sunglasses – Blue |
id [id] |
12345-B |
color [colour] |
blue |
item group id [item_group_id] |
12345 |
| Product | Google Malibu sunglasses |
title [title] |
Google Malibu Sunglasses – Yellow |
id [id] |
12345-Y |
color [colour] |
yellow |
item group id [item_group_id] |
12345 |
| Product | Google Malibu sunglasses |
title [title] |
Google Malibu Sunglasses – Green |
id [id] |
12345-G |
color [colour] |
green |
item group id [item_group_id] |
12345 |
If a single product has multiple colours on it (a pair of shoes that are blue, orange and purple), you can submit up to three colours for a single product. Just specify one primary colour followed by up to two secondary colours that are each separated by a slash (/). For example:
| Product | Classic football boots |
color [colour] |
blue/orange/purple |
| Product | Mid-century couch |
color [colour] |
brown/olive green |
| Product | Skater polka-dot dress |
color [colour] |
black/grey |
You can submit colours for products from a variety of categories, such as electronics.
| Product | Google Nexus 6 |
title [title] |
Google Nexus 6 – 32 GB - Midnight Blue - CDMA - With contract |
id [id] |
2345-32gb-midblu |
color [colour] |
midnight blue |
item group id [item_group_id] |
2345 |
| Product | Google Nexus 6 |
title [title] |
Google Nexus 6 – 32 GB – Cloud White – CDMA – With contract |
id [id] |
2345-32gb-white |
color [colour] |
cloud white |
item group id [item_group_id] |
2345 |
| Product | White Gold Wedding Band |
title [title] |
White Gold Wedding Band – 14 kt – 3 mm |
color [colour] |
white gold |
material [material] |
gold |
| Product | Sterling Silver Celtic Knot Ring with Blue Sapphire |
title [title] |
Sterling Silver Celtic Knot Ring with Blue Sapphire |
color [colour] |
silver/blue |
material [material] |
sterling silver |