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In this Help Centre, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure that you're using the article for the Merchant Center version that applies to you. 

Colour [color]

A custom icon for Merchant Center Classic and Merchant Center Next.

Use the colour [color] attribute to describe your product's colour. This information helps create accurate filters, which customers can use to narrow search results. If your product has variants that vary by colour, use this attribute to provide that information.

An illustration of filtering clothing options by color

In this article

When to use 

RequiredRequired for free listings for all Clothing & Accessories (ID:166) products.

RequiredRequired for Shopping ads for Clothing & Accessories (ID:166) products when targeting these countries:

  • Brazil
  • France
  • Germany
  • Japan
  • United Kingdom
  • United States

Format

Follow these formatting guidelines to make sure that Google understands the data that you're submitting.

Learn when and how to submit your product data in English

Type String (Alphanumeric, Unicode characters. Recommended: ASCII
Limits 1-100 characters total (1-40 characters per colour)
Repeated field No
Schema.org property (What is this?)

Product.color, Type: Text

 
File format Example entry
Text feeds

Orange mango explosion

XML feeds <g:color>Orange mango explosion</g:color>
To format your data for Content API, see the Content API for Shopping feature.
Note: To ensure that this product data attribute is recognised by our system correctly, remember to submit your data feed file in a format that we support.

Minimum requirements

These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.

  • Submit the colour of your product.
  • Submit only one attribute per variant. If you provide multiple colour attributes for the same variant, only one will be applied. Additional colour attributes will be discarded, and you will receive a warning.
  • Use the same colour in your product data as on your landing page. For example, if you use 'Toasted Walnut' on your landing page, then submit that value in your product data. Don't submit 'Brown'.
  • Submit the colour attribute for all products that vary by colour. Use this attribute when your product is a variant that's distinguished by its colour (for example, black suede shoes and blue suede shoes), make sure that you also submit each variant with the same value for the item group ID [item_group_id] attribute for each variant of the product.

  • Include up to three colours. If your product is made up of several colours, you can specify one primary colour followed by up to two secondary colours that are each separated by a slash ( / ). For example: Red/Green/Black. Don't submit multiple colours with a comma ( , ). For example, for a red shoe with green and black accents, list:'Red/Green/Black'. Don't combine colours together, e.g. 'RedGreenBlack'. Don't submit multiple colours with a comma ('Red', 'Green', 'Black'). If you use commas when entering colours, only one colour will be applied.
  • Don't use a number as a colour such as '0 2 4 6 8'.
  • Don't use characters that aren't alphanumeric, such as '#fff000'.
  • Include more than one letter and not values such as 'R'. For Chinese, Japanese or Korean languages, you can include a single character such as 红.
  • Don't reference the product or image, such as 'see image'.
  • Don't include a value that isn't a colour, such as 'variety', 'men's', 'women's', 'N/A'.

Best practices

These best practices can help you to go beyond the basic requirements to optimise your product data for performance.

  • To indicate a precious metal, submit a value for the material attribute as well as a value for the colour [color] attribute. If your product is made of a precious metal, like a gold ring, submit this information with the material [material] and colour [color] attributes.

  • Include standard colour names in your title. When you submit a value for the colour attribute, submit the colour that matches the one on the landing page for that product. When submitting a value for the title [title] attribute, pick the standard colour name that a customer would search for. For example, a customer is more likely to search for 'red dress' than 'cinnamon apple' dress.

Examples

Unique colour names

If you describe your product on your landing page using a unique colour, like 'Pop Girl' or 'High Five', submit that value through the colour [color] attribute. Then add a more standard colour name, like 'Red' or 'Black', to your title [title].

Product data for orange running shoes, size 6.5
Attribute Value
Title [title] Running shoes – Orange – 6.5
Size [size] 6.5
Colour [color] mango explosion

An illustration of a woman wearing a black dress

Product data for black skater dress
Attribute Value
Title [title] Black skater dress
Size [size] 10
Colour [color] nightfall


Standard colour examples include: blue, orange, yellow, grey, red, green, black and white

Unique colour examples include: light salmon, dark tangerine, desert sand and lavender blush

Variants

If your product comes in multiple colour variants (for example, 'red sunglasses' and 'blue sunglasses'), submit each variant as a separate product, but use the same value for the item group ID [item_group_id]attribute.

Product data for red Malibu sunglasses
Attribute Value
Title [title] Google Malibu Sunglasses – Red
ID [id] 12345-R
Colour [color] red
Item group ID [item group id] 12345

 

Product data for blue Malibu sunglasses
Attribute Value
Title [title] Google Malibu sunglasses – Blue
ID [id] 12345-B
Colour [color] blue
Item group ID [item group id] 12345

 

Product data for yellow Malibu sunglasses
Attribute Value
Title [title] Google Malibu sunglasses – Yellow
ID [id] 12345-Y
Colour [color] yellow
Item group ID [item group id] 12345

 

Product data for green Malibu sunglasses

Attribute Value
Title [title] Google Malibu sunglasses – Green
ID [id] 12345-G
Colour [color] green
Item group ID [item group id] 12345
Product that has multiple colours

If a single product has multiple colours on it (a pair of shoes that are blue, orange and purple), you can submit up to three colours for a single product. Just specify one primary colour followed by up to two secondary colours that are each separated by a slash ( / ). For example:

For a classic tennis shoe
Attribute Value
Colour [color] red/grey/white

An illustration of a shoe

 

 

For mid-century sofa

Attribute Value
Colour [color] light green/olive green

An illustration of a couch with product staging

 

 

For a multi-hued T-shirt
Attribute Value
Colour [color] blue/dark blue/light blue

An illustration of clicking different pattern options.

Electronics

An illustration with 3 different colors of one mobile phone

Product data for a blue Google Nexus 6

Attribute Value
Title [title] Google Nexus 6 – 32 GB – Midnight Blue – CDMA – With contract
ID [id] 2345-32gb-midblu
Colour [color] Midnight Blue
Item group ID[item group id] 2345

 

Product data for a white Google Nexus 6
Attribute Value
Title [title] Google Nexus 6 – 32 GB – Cloud White – CDMA – With contract
ID [id] 2345-32gb-white
Colour [color] cloud white
Item group ID [item group id] 2345
Jewellery

Product data for a white gold wedding band

Attribute Value
Title [title] White Gold Wedding Band – 14 C – 3 mm
Colour [color] white gold
Material [material] gold

 

 

Product data for a sterling silver ring with blue sapphire
Attribute Value
Title [title] Sterling Silver Celtic Knot Ring with Blue Sapphire
Colour [color] silver/blue
Material [material] sterling silver

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