color [colour]: Definition

When to use

Required for all products that vary by colour

Required for Clothing & Accessories (166) products when targeting these countries:

• Brazil
• France
• Germany
• Japan
• The United Kingdom
• The United States 

Format

Follow these formatting guidelines to make sure that we understand the data that you're submitting. 

Guidelines

Follow these guidelines to make sure that you submit high-quality data for your products.

Minimum requirements

These are the requirements that you'll need to meet to show ads for your product. If you don't follow these requirements, we'll disapprove your product and let you know on the Diagnostics page of your Merchant Center account. 

• Submit the colour of your product.  
• Submit only one attribute per item. If you provide multiple colour attributes for the same item, only one will be applied. Additional colour attributes will be discarded, and you will receive a warning.
• Use the same colour in your product data as on your landing page. For example, if you use Toasted Walnut on your landing page, then submit that value in your product data. Don't submit Brown. 
• Submit color [colour] for all products that vary by colour. Use this attribute when your product is a variant that's distinguished by its colour (e.g., black suede shoes and blue suede shoes), and also submit each variant with the same value for the item_group_id [item_group_id] attribute.
• Include up to three colours. If your product is made up of several colours, you can specify one primary colour followed by up to two secondary colours that are each separated by a slash (/). For example: Red/Green/Black. Don't submit multiple colours with a comma (,). For example, for a red shoe with green and black accents list: Red/Green/Black. Don't combine colours together (RedGreenBlack). Don't submit multiple colours with a comma (Red, Green, Black). If you use commas when entering colours, only one colour will be applied.
• Don't use a number as a colour such as 0 2 4 6 8.
• Don't use characters that aren't alphanumeric such as #fff000.
• Include more than one letter and not values such as R. For Chinese, Japanese or Korean languages, you can include a single character such as 红.
• Don't reference the product or image such as see image.
• Don't include a value that isn't a colour such as variety, men's, women's, N/A.

Best practices

These are best practices that can help you go beyond the basic requirements to optimise your product data for performance. 

• Submit a material [material] value in addition to color [colour] to indicate a precious metal. If your product is made of a precious metal, like a gold ring, submit this information with the material [material] and color [colour] attributes.
• Include standard colour names in your title. For the color [colour] attribute, submit the colour that matches your landing page. Then for your title [title], pick the standard colour name that a user would search for. For example, a user is more likely to search for red dress than cinnamon apple dress.

Examples