Colour [color]

Use the colour [color] attribute to describe your product's colour. This information helps create accurate filters, which customers can use to narrow search results. If your product has variants that vary by colour, use this attribute to provide that information.

An illustration of filtering clothing options by color

When to use

Required for enhanced free listings for all Clothing Accessories (ID:166) products.

Required for Shopping ads for Clothing Accessories (ID:166) products when targeting these countries:

  • Brazil
  • France
  • Germany
  • Japan
  • United Kingdom
  • United States

Format

Follow these formatting guidelines to make sure that Google understands the data that you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data

Type String (Alphanumeric, Unicode characters. Recommended: ASCII
Limits 1-100 characters total (1-40 characters per colour)
Repeated field No
Schema.org property (What is this?) Product.color, Type: Text
 
File format Example entry
Text feeds

Orange Mango Explosion

XML feeds <g:color>Orange Mango Explosion</g:color>

To format your data for Content API, have a look at the Content API for Shopping.

Guidelines

Follow these guidelines to make sure that you submit high quality data for your products.

Minimum requirements

These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know on the Diagnostics page of your Merchant Center account.

  • Submit the colour of your product.
  • Submit only one attribute per variant. If you provide multiple colour attributes for the same variant, only one will be applied. Additional colour attributes will be discarded, and you will receive a warning.
  • Use the same colour in your product data as on your landing page. For example, if you use 'Toasted Walnut' on your landing page, then submit that value in your product data. Don't submit 'Brown'.
  • Submit the colour attribute for all products that vary by colour. Use this attribute when your product is a variant that's distinguished by its colour (for example, black suede shoes and blue suede shoes), be sure to also submit each variant with the same value for the item group ID [item_group_id] attribute for each variant of the product.

  • Include up to three colours. If your product is made up of several colours, you can specify 1 primary colour followed by up to 2 secondary colours that are each separated by a slash ( / ). For example: Red/Green/Black. Don't submit multiple colours with a comma ( , ). For example, for a red shoe with green and black accents list:'Red/Green/Black'. Don't combine colours together, e.g. 'RedGreenBlack'. Don't submit multiple colours with a comma ('Red', 'Green', 'Black'). If you use commas when entering colours, only one colour will be applied.
  • Don't use a number as a colour such as '0 2 4 6 8'.
  • Don't use characters that aren't alphanumeric such as '#fff000'.
  • Include more than 1 letter and not values such as 'R'. For Chinese, Japanese or Korean languages, you can include a single character such as 红.
  • Don't reference the product or image such as 'see image'.
  • Don't include a value that isn't a colour such as 'variety', 'mens', 'womens', 'N/A'.

Best practices

These best practices can help you go beyond the basic requirements to optimise your product data for performance.

  • To indicate a precious metal, submit a value for the material attribute as well as a value for the colour[color] attribute. If your product is made of a precious metal, like a gold ring, submit this information with the material [material] and colour attributes.

  • Include standard colour names in your title. When you submit a value for the colour attribute, submit the colour that matches the one on the landing page for that product. When submitting a value for the title [title] attribute, pick the standard colour name that a customer would search for. For example, a customer is more likely to search for 'red dress' than 'cinnamon apple' dress.

Examples

Unique colour names

If you describe your product on your landing page using a unique colour, like Pop Girl or High Five, submit that value through the color [colour] attribute. Then add a more standard colour name, like Red or Black, to your title.

Product Running shoes
title [title] Running shoes – Orange – 6.5
size [size] 7.5
color [colour] mango explosion

An illustration of a woman wearing a black dress

Product Skater dress
title [title] Black skater dress
size [size] 12
color [colour] nightfall

Standard colour examples include: blue, orange, yellow, grey, red, green, black and white

Unique colour examples include: light salmon, dark tangerine, desert sand and lavender blush

Variants

If your product comes in multiple colour variants (e.g. red sunglasses and blue sunglasses). Submit each variant as a separate product, but use the same value for the item_group_id [item_group_id] attribute.

Product Google Malibu sunglasses
title [title] Google Malibu Sunglasses – Red
id [id] 12345-R
color [colour] red
item group id [item_group_id] 12345

 

Product Google Malibu sunglasses
title [title] Google Malibu Sunglasses – Blue
id [id] 12345-B
color [colour] blue
item group id [item_group_id] 12345

 

Product Google Malibu sunglasses
title [title] Google Malibu Sunglasses – Yellow
id [id] 12345-Y
color [colour] yellow
item group id [item_group_id] 12345

 

Product Google Malibu sunglasses
title [title] Google Malibu Sunglasses – Green
id [id] 12345-G
color [colour] green
item group id [item_group_id] 12345
Product that has multiple colours

If a single product has multiple colours on it (a pair of shoes that are blue, orange and purple), you can submit up to three colours for a single product. Just specify one primary colour followed by up to two secondary colours that are each separated by a slash (/). For example:

Product Classic football boots
color [colour] blue/orange/purple

An illustration of a shoe

Product Mid-century couch
color [colour] brown/olive green

An illustration of a couch with product staging

Product Skater polka-dot dress
color [colour] black/grey

An illustration of clicking different pattern options.

Electronics

You can submit colours for products from a variety of categories, such as electronics.

An illustration with 3 different colors of one mobile phone

Product Google Nexus 6
title [title] Google Nexus 6 – 32 GB - Midnight Blue - CDMA - With contract
id [id] 2345-32gb-midblu
color [colour] midnight blue
item group id [item_group_id] 2345

 

Product Google Nexus 6
title [title] Google Nexus 6 – 32 GB – Cloud White – CDMA – With contract
id [id] 2345-32gb-white
color [colour] cloud white
item group id [item_group_id] 2345
Jewellery
Product White Gold Wedding Band
title [title] White Gold Wedding Band – 14 kt – 3 mm
color [colour] white gold
material [material] gold
Product Sterling Silver Celtic Knot Ring with Blue Sapphire
title [title] Sterling Silver Celtic Knot Ring with Blue Sapphire
color [colour] silver/blue
material [material] sterling silver
Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

true
Search
Clear search
Close search
Google apps
Main menu
Search Help Centre
true
71525
false