gender [gender]: Definition
gender [gender]attribute. When you provide this information, potential customers can accurately filter products by gender to help narrow their search. Keep in mind that we also use the gender information together with the values that you provide for
age_group [age_group]to standardise the sizes that are shown to users.
When to use
Required for all products that vary by gender
Required for all
Clothing & Accessories (
166) products when targeting these countries:
- The United Kingdom
- The United States
Optional but not required for products in the following
Clothing & Accessories sub-categories:
Badge & Pass Holders(
Watch Stickers & Decals(
If your product varies by gender, submit the
gender [gender] attribute. Use this attribute when your product is a variant that's distinguished by its gender (e.g. men's black tennis shoes and women's black tennis shoes), and also submit each variant with the same value for the
item_group_id [item_group_id] attribute.
Follow these formatting guidelines to make sure that we understand the data that you're submitting.
|Schema.org property (What is this?)||Product.audience.suggestedGender, Type: Text|
|File format||Example entry|
For format API information, please see Content API for Shopping.
Follow these guidelines to make sure that you submit high-quality data for your products and get the best performance from your ads.
These are the requirements that you'll need to meet to show ads for your product. If you don't follow these requirements, we'll disapprove your product and let you know on the Diagnostics page of your Merchant Center account.
- There are no minimum requirements for this attribute. Keep in mind that you still need to follow the formatting guidelines, or the information that you submit won't be usable.
|Product||Google logo T-shirt|
If your product comes in different versions for each gender, submit the gender for each variant.
||Men's Android Smartwatch – Gold|
||Women's Android Smartwatch – Gold|