gender [gender]: Definition

Specify the gender that your product is designed for using the gender [gender] attribute. When you provide this information, potential customers can accurately filter products by gender to help narrow their search. Keep in mind that we also use the gender information together with the values that you provide for size [size] and age_group [age_group] to standardise the sizes that are shown to users.

An illustration showing a person shopping online and filtering clothing options by gender

When to use

Required for all products that vary by gender

Required for all Clothing & Accessories (166) products when targeting these countries:

  • Brazil
  • France
  • Germany
  • Japan
  • The United Kingdom
  • The United States 

Optional but not required for products in the following Clothing & Accessories sub-categories: 

  • Pinback Buttons (4179)
  • Tie Clips (180)
  • Wristbands (1893)
  • Shoe Covers (5385)
  • Shoelaces (1856)
  • Spurs (2427)
  • Watch Bands (5123)
  • Keychains (175)
  • Wallet Chains (5841)
  • Lanyards (6271)
  • Chequebook Covers (6460)
  • Badge & Pass Holders (6170)
  • Watch Winders (6570)
  • Watch Stickers & Decals (7471)
  • Handkerchiefs (5207)
  • Decorative Fans (5114)

If your product varies by gender, submit the gender [gender] attribute. Use this attribute when your product is a variant that's distinguished by its gender (e.g. men's black tennis shoes and women's black tennis shoes), and also submit each variant with the same value for the item_group_id [item_group_id] attribute.


Follow these formatting guidelines to make sure that we understand the data that you're submitting. 

Supported values male, female or unisex
Repeated field No property (What is this?) Product.audience.suggestedGender, Type: Text
File format Example entry


XML feeds <g:gender>male</g:gender>

For format API information, please see Content API for Shopping.


Follow these guidelines to make sure that you submit high-quality data for your products.

Minimum requirements

These are the requirements that you'll need to meet to show ads for your product. If you don't follow these requirements, we'll disapprove your product and let you know on the Diagnostics page of your Merchant Center account. 

  • There are no minimum requirements for this attribute. Keep in mind that you still need to follow the formatting guidelines, or the information that you submit won't be usable.


Clothing products

Gender is relevant for most clothing products. To help show your ad for the most relevant searches, you can also include the size [size], size_system [size_system] and size_type [size_type].

Product Google logo T-shirt
gender [gender] unisex
size [size] m
size_system [size_system] GB
size_type [size_type] regular


Product Running shoes
gender [gender] male
size [size] 9.5
size_system [size_system] GB
size_type [size_type] regular

If your product comes in different versions for each gender, submit the gender for each variant.

Product Android smartwatch
title [title] Men's Android Smartwatch – Gold
gender [gender] male
material [material] gold
id [id] 9856-m-gld
item group id [item_group_id] 12345


Product Android smartwatch
title [title] Women's Android Smartwatch – Gold
gender [gender] female
material [material] gold
id [id] 9856-w-gld
item group id [item_group_id] 12345

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