availability_date [availability_date]: Definition

When to use

Optional for each product

Format

Follow these formatting guidelines to make sure that we understand the data that you're submitting. 

For format API information, please see Content API for Shopping.

Guidelines

Follow these guidelines to make sure that you submit high-quality data for your products and get the best performance from your ads.

Minimum requirements

These are the requirements that you'll need to meet to show ads for your product. If you don't follow these requirements, we'll disapprove your product and let you know on the Diagnostics page of your Merchant Center account. 

• There are no minimum requirements for this attribute. Keep in mind that you still need to follow the formatting guidelines or the information you submit can't be used.

Best practices

These are best practices that can help you go beyond the basic requirements to optimise your product data for performance. 

• Only submit the availability_date [availability_date] attribute for products with availability [availability] set to preorder [pre-order]. 
• Specify a time in addition to the date. If you don't, the default time is 12 a.m., midnight, in the time zone of your target country. 
• Don’t include an estimated date or a date range. We recommend that you provide a release date only when it's specific to help set the best expectations for users. The attribute is optional, not required and you don't need to include a date that's potentially confusing.

Examples