Availability date [availability_date]

Use the availability date [availability_date] attribute to tell customers when a preordered or backordered product will be dispatched.

When to use

  • Optional for each product
  • Required if you set the availability [availability] attribute to preorder or backorder. (You can then provide the date (up to one year in the future) when your product will be dispatched using the availability date [availability_date] attribute.)

Format

Follow these formatting guidelines to make sure that Google understands the data that you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data.

Type Date, time and time zone, ISO 8601 compliant
(YYYY-MM-DDThh:mm[±hhmm] or YYYY-MM-DDThh:mmZ)
Limits 1–25 characters
Repeated field No
Schema.org property
(What's this?)

Offer.availabilityStart, Type: DateTime

File format Example value
Text (TSV) 2016-12-25T13:00-0800
XML (Feeds) <g:availability_date>2016-11-25T13:00-0800</g:availability_date>


To format your data for Content API, have a look at the Content API for Shopping.

Guidelines

Follow these guidelines to make sure that you submit high quality data for your products.

Minimum requirements

These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know on the Diagnostics page of your Merchant Center account.

  • Provide a date up to one year in the future.
Note: The availability date should also be added to the product's landing page and be clear to your customers (for example, '6 May 2023'). If an exact date can't be provided, you can use an estimated date (for example, 'May 2023').

Best practices

These best practices can help you go beyond the basic requirements to optimise your product data for performance.

  • Only submit the availability date attribute for products with the availability [availability] attribute value set to preorder or backorder.
  • Specify a time and time zone in addition to the date. If you don't, the default time is 12 a.m. (midnight) in the UTC time zone.
  • Don't include date ranges. Since the attribute is required for products with the availability [availability] attribute value set to preorder or backorder, Google recommends that you add an estimated date (up to one year in the future) and update the value as soon as the expected date that the product can be dispatched to the consumer is confirmed.

Examples

Product is available for preorder

An illustration of an android plush

Product data for an android squishable
Attribute Value
Availability [availability] preorder [preorder]
Availability date [availability_date] 2016-12-25T13:00-0800
Product is available for backorder

An illustration of an android plush

Product data for an android squishable
Attribute Value
Availability [availability] backorder [backorder]
Availability date [availability_date] 2016-12-25T13:00-0800
Get ready for the release date

An illustration of an android plush

Product data for an android squishable
Release status Not released
Attribute Value
Availability [availability]

preorder [preorder]

Availability date [availability_date] 2016-12-25T13:00-0800
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