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In this Help Centre, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure that you're using the article for the Merchant Center version that applies to you. 

Sale price effective date [sale_price_effective_date]

A custom icon for Merchant Center Classic and Merchant Center Next.

Use the sale price effective date [sale_price_effective_date] attribute to tell us how long you want a specific sale price to be shown to users.

In this article

When to use

Optional Optional for each product

If you use the sale price [sale_price] attribute to indicate that a product is on sale, you can tell us how long the sale will run using the sale price effective date [sale_price_effective_date] attribute.

Format

Follow these formatting guidelines to make sure that Google understands the data that you submit.

Learn when and how to submit your product data in English

Type Date range (use ISO 8601 standard). Submit a start date and an end date with time and time zone of format YYYY-MM-DDThh:mm[±hhmm] or YYYY-MM-DDThh:mmZ, separated by a slash ( / ) (for example, 2016-02-24T13:00-0800/2016-02-29T15:30-0800).
Limits 0–51 characters
Repeated field No
File format Example entry
Text feeds

2016-02-24T13:00-0800/2016-02-29T15:30-0800

XML feeds <g:sale_price_effective_date>2016-02-24T13:00-0800/2016-02-29T15:30-0800</g:sale_price_effective_date>

 

To format your data for Content API, go to the Content API for Shopping resource

Note: To ensure that this product data attribute is recognised by our system correctly, remember to submit your data feed file in a format that we support.

Minimum requirements

There are no minimum requirements for this attribute. Follow the formatting guidelines or the information that you submit can't be used.

Best practices

These best practices can help you to go beyond the basic requirements to optimise your product data for performance.

  • Include start and end times (including time zones) along with the date. If you don't include a time, the sale price starts at 12 a.m., midnight, on the start date and ends at 11:59 p.m. on the end date. If you don't include a time zone, we default to the UTC time zone.

Examples

Variants

If your product comes in multiple colours or sizes, you might also have different prices for each of these variants. For example:

An example of ads without placeholder images

Product data for small green Google T-shirt priced at 10.99 GBP, on sale for 9.99 GBP
Attribute Value
Title [title] Google T-shirt – Green – Small
Price [price] 10.99 GBP
Sale price [sale_price] 9.99 GBP
Sale price effective date [sale_price_effective_date] 2018-02-24T13:00-0800/2018-02-29T15:30-0800
Colour [color] green
Size [size] s
ID [id] 9876-S-GRN
Item group ID [item_group_id] 9876
   
Product data for small blue Google T-shirt priced at 8.99 GBP, on sale for 5.99 GBP
Attribute Value
Title [title] Google T-shirt – Blue – Small
Price [price] 8.99 GBP
Sale price [sale_price] 5.99 GBP
Sale price effective date [sale_price_effective_date] 2018-06-23T13:00-0800/2018-02-29T15:30-0800
Colour [color] blue
Size [size] s
ID [id] 9876-S-BLU
Item group ID [item_group_id] 9876
   
Product data for small yellow Google T-shirt, priced at 10.50 GBP, on sale for 8.99 GBP
Attribute Value
Title [title] Google T-shirt – Yellow – Small
Price [price] 10.50 GBP
Sale price [sale_price] 8.99 GBP
Sale price effective date [sale_price_effective_date] 2016-06-23T13:00-0800/2016-02-29T15:30-0800
Colour [color] yellow
Size [size] s
ID [id] 9876-S-YELLOW
Item group ID [item_group_id] 9876
Phone or tablet with a contract

You can submit a price as low as 0 for mobile phones or tablets that come with a contract. Learn more about price requirements.

An illustration with 3 different colors of one mobile phone

Product data for Google Nexus 6, 32 GB Midnight Blue, with contract
Attribute Value
Title [title] Google Nexus 6 – 32 GB – Midnight blue – With contract
Price [price] 299 GBP
Sale price [sale_price] 0 GBP
Sale price effective date [sale_price_effective_date] 2018-03-14T13:00-0800/2018-04-29T15:30-0800
Google product category [google_product_category] Electronics > Communications > Telephony > Mobile phones
Clothing

An illustration of a woman wearing a black dress

Product data for small black skater dress, priced 45.90 GBP, on sale for 25.00 GBP
Attribute Value
Title [title] Black skater dress – S
Price [price] 45.90 GBP
Sale price [sale_price] 25.00 GBP
Sale price effective date [sale_price_effective_date] 2018-02-24T13:00-0800/2018-02-29T15:30-0800
Colour [color] black
Size [size] s

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