unit_pricing_measure [unit_pricing_measure]: Definition

When to use

Optional for each product

If users might be interested in price per unit for your product and it falls into one of the following categories, then we recommend that you submit unit_pricing_measure [unit_pricing_measure].

The unit_pricing_measure [unit_pricing_measure] attribute is optional, but you may be required to provide this information based on local laws or regulations. For example, if your products target any of the EU member states or Switzerland, please consider the legal requirements on this matter defined in the national implementation acts of the EU directive 2010/30/EU and any other applicable local law.

Examples of products that often use this attribute are as follows:

• Hardware
• Office supplies
• Food
• Beverages
• Tobacco categories
• Flooring
• Business cards
• Perfume

Format

Follow these formatting guidelines to make sure that we understand the data that you're submitting. 

For format API information, please see Content API for Shopping.

Guidelines

Follow these guidelines to make sure that you submit high-quality data for your products and get the best performance from your ads.

Minimum requirements

These are the requirements that you'll need to meet to show ads for your product. If you don't follow these requirements, we'll disapprove your product and let you know on the Diagnostics page of your Merchant Center account. 

• There are no minimum requirements for this attribute. Keep in mind that you still need to follow the formatting guidelines or the information that you submit can't be used.

Best practices

These are best practices that can help you go beyond the basic requirements to optimise your product data for performance. 

• Submit the total amount (number) and units that make up your product. For example, if you submit 3 GBP for price [price], 150 ml (i.e. total amount/volume) for unit_pricing_measure [unit_price_measure] and 100 ml for unit_pricing_base_measure [unit_price_base_measure]. The unit price would be 2 GBP/100 ml.
• Submit unit_pricing_base_measure [unit_pricing_base_measure] to include the denominator for your unit price. This attribute is useful when products like yours are typically shown with a price for a specific number of units. For example, you might be selling 150 ml of a specific perfume, but users are interested in seeing the price per 100 ml.
• Submit a price that can be represented in your country of sale's currency (according to ISO 4217). For example, instead of 1.0012 GBP, submit 1.01 GBP. If your price can't be represented in your country of sale's currency, then we'll round it to a value that can.
• Submit either the unit_pricing_measure [unit_pricing_measure] or energy_efficiency_class [energy_efficiency_class] attribute. Do not submit both. If both attributes are present, only energy_efficiency_class [energy_efficiency_class] will be shown.

Additional guidelines

Review each section closely to determine whether the requirements apply to your country or product. If you don't follow requirements that apply to you, we'll disapprove your product and let you know in the Diagnostics page of your Merchant Center account.

Examples