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In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

How to fix: Unsupported coupon value: GTIN [gtin]

Use a GTIN that's not in the coupon range (prefixes: 98, 99, and 05)

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One or more of the values you submitted for the GTIN [gtin] attribute is only used for coupons (starts with 981, 982, 983, 984, 99, or 05), and is not a globally valid value.

Make sure you submitted the globally valid value for the GTIN [gtin]attribute or leave the value blank if the product doesn’t have a GTIN.

For more information about the validation of GTINs, refer to the GTIN Validation Guide edited by GS1, the organization that maintains GTIN standards.

Instructions

Step 1: See the affected products

  1. Sign in to your Merchant Center account.
  2. Select Products on the navigation menu, then click Diagnostics.
  3. Click the Item issues tab to view current issues affecting your products.

To download a list (.csv) of all affected products for all issues:

  • Click the download button Download next to the filter button Download, beneath the graph and above the list of issues.

To download a list (.csv) of all affected products for a particular issue:

  • Find the issue under the “Issue” column, then click the download button Download at the end of the row.

To view a list of up to 50 products with this particular issue:

  • Find the issue under the “Issue” column, then click View examples in the “Affected items” column.

Step 2: Use a globally valid GTIN

  1. Filter the downloaded report so that you only see products with:
    "Issue title" = Unsupported coupon value: GTIN [gtin]
  2. Check your product data for the products using the coupon GTIN and make sure all the products use an accurate GTIN [gtin] attribute.
  3. Use a globally valid GTIN if it has been assigned by the manufacturer to help improve the performance of your ad.

Step 3: Resubmit your product data

  1. After you’ve updated your product data, resubmit it using one of these methods:
  2. Next, check that you’ve fixed the issue by making sure it’s no longer listed on the Diagnostics page.

    Keep in mind: It may take some time for your change to be reflected on the Diagnostics page.
If you’re working with a third-party platform, some of these instructions may not apply to you. Refer to your third-party platform for instructions on how to resolve the issue or complete the task. Learn how to find support if you use a non-Google platform.

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