Linking Merchant Center and DoubleClick Bid Manager

The steps described here are for advertisers with an existing DoubleClick Bid Manager account only.

DoubleClick Bid Manager, DoubleClick's demand-side platform, works with ad exchanges, third-party data providers, and other products in the DoubleClick Digital Marketing suite (such as DoubleClick Campaign Manager and DoubleClick Search) to provide a single place to manage media buys and buy ad inventory in real-time.

Before you can create dynamic creatives powered by Google Merchant Center, you must first link your Merchant Center account to your advertiser in Bid Manager. Once you've linked your Merchant Center account, all of the information in your product data feed will be accessible in Bid Manager for creating product-level dynamic remarketing creatives.

Your product data will be read-only in Bid Manager, so you’ll continue to make updates to this data directly in Merchant Center.

Linking to Bid Manager from Merchant Center

You can link your Bid Manager account to Merchant Center in a few steps:

  1. In your Merchant Center account, go to the 3-dot icon dropdown and and then click Account linking.
  2. Select DoubleClick 
  3. Click the plus button.
  4. Enter the ID of your advertiser in Bid Manager, then click Save.

If you use a multi-client account in Merchant Center, you can link either the parent account or individual sub-accounts to Bid Manager. If you link the parent account, you’ll be able to use product data from every sub-account in your creatives in Bid Manager.

Manage your linked accounts

Once you’ve linked your Merchant Center and Bid Manager accounts, you can manage your linked accounts from Merchant Center or unlink any account at any time.

If you need to unlink your accounts, go to the DoubleClick section and select Unlink next to the advertiser ID.

Learn more about dynamic creatives in DoubleClick Bid Manager

If you already have a Bid Manager account, you can learn more about setting up dynamic creatives with product data from Merchant Center by signing into the DoubleClick Bid Manager help center.

If you don’t have a Bid Manager account, learn more about buying display ads with DoubleClick Bid Manager.

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