This policy applies to Shopping ads and local inventory ads
Our policy
Google wants users to trust that information about them will be respected and handled with appropriate care. As such, our advertising partners should not misuse this information, nor collect it for unclear purposes or without appropriate security measures. |
Examples of what's not allowed
Unsafe collection or use of personal information
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Using security measures inappropriate for the type of information being collected
- Examples: Collecting personal information: first and last name, mailing address, phone number, numbers for credit or debit cards, bank and investment accounts, wire transfers, national identity, login email and password, tax ID, pension, healthcare, driver’s license or social security numbers over an unsecured page which is not SSL protected and without a valid certificate.
Misuse of personal information
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Using personal information in ways users have not consented to
- Examples: Re-selling users' contact information or using images of users in ads without their consent
What you can do
Here's what you can do if your product is disapproved or if your Merchant Center account is impacted:
To ensure a safe and positive experience for customers, Google requires that retailers comply with all applicable laws and regulations in addition to our policies. It's important that you familiarize yourself with and keep up to date on these requirements for the place where your business operates, as well as any other places your ads are shown. When we find content that violates these requirements, we may block it from appearing. In cases of repeated or egregious violations, we may ban you from advertising content with us.
If you’re working with a third-party platform, some of these instructions may not apply to you. Refer to your third-party platform for instructions on how to resolve the issue and request a review. Learn how to find support if you use a non-Google platform.