Counterfeit products

Our policy

Google prohibits the sale or promotion for sale of counterfeit products. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark or logo of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.

This policy applies to the content of your Shopping ads and your website.

If you're concerned about Shopping ads or retailers facilitating the sale of counterfeit goods on Google, file a complaint.

Examples of what's not allowed

Counterfeit products
Products described as knock off, replica, imitation, clone, faux, fake, mirror image, or similar terms when referring to a brand name in an attempt to pass themselves off as genuine products of the brand owner
Non-genuine products that mimic brand features in an attempt to pass themselves off as the genuine product
  • Examples: non-authentic products that have brand name labels or logos

What you can do

Here's what you can do if your product is disapproved or if your Merchant Center account is impacted:

Counterfeit goods

Google strictly prohibits in Shopping ads the sale or promotion for sale of counterfeit goods. Shopping ads that do not comply with this policy will be disapproved and, in most instances, will result in account suspension.

Item disapproval

Items that don't comply with this policy may be disapproved. When an item is disapproved, it won't be eligible to serve in Shopping ads. If the item doesn't comply with Shopping ads policies, it should be removed from your product data.

Account suspension

If your Shopping ads are promoting authentic products and you believe your account has been incorrectly suspended for violation of this policy, you can request an account re-review.

Most accounts are reviewed within 3 business days, but some can take longer if they need a more complex review.


To ensure a safe and positive experience for customers, Google requires that retailers comply with all applicable laws and regulations in addition to our policies. It's important that you familiarize yourself with and keep up to date on these requirements for the place where your business operates, as well as any other places your ads are shown. When we find content that violates these requirements, we may block it from appearing. In cases of repeated or egregious violations, we may ban you from promoting Shopping ads content with us.

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