Our policy
Google prohibits the sale or promotion for sale of counterfeit products. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark or logo of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.
This policy applies to the content of your Shopping ads and your website. |
If you're concerned about Shopping ads or retailers facilitating the sale of counterfeit goods on Google, file a complaint.
Examples of what's not allowed
Counterfeit products
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Products described as knock off, replica, imitation, clone, faux, fake, mirror image, or similar terms when referring to a brand name in an attempt to pass themselves off as genuine products of the brand owner
Non-genuine products that mimic brand features in an attempt to pass themselves off as the genuine product
- Examples: non-authentic products that have brand name labels or logos
We take violations of this policy very seriously and consider them egregious. An egregious violation of our Shopping ads policies is a violation so serious that it is unlawful or poses significant harm to our users. In determining whether a merchant or destination is violating this policy, we may review information from multiple sources including your product, website, accounts, and third-party sources. If we find violations of this policy, we will suspend your Merchant Center account upon detection and without prior warning, and you will not be allowed to participate in Shopping ads and free listings again.
If you believe there's been an error and that you haven’t violated our policy, you can submit an appeal and explain why. We only reinstate accounts if the suspension was erroneous.
What you can do
Here's what you can do if your product is disapproved or if your Merchant Center account is impacted:
To ensure a safe and positive experience for customers, Google requires that retailers comply with all applicable laws and regulations in addition to our policies. It's important that you familiarize yourself with and keep up to date on these requirements for the place where your business operates, as well as any other places your ads are shown. When we find content that violates these requirements, we may block it from appearing. In cases of repeated or egregious violations, we may ban you from advertising content with us.