How to fix: Mismatched product price

Edit product price so that it matches the one on your online store

How page crawling works

Googlebot routinely crawls your website landing pages and compares the price [price] attribute in your data feed with the prices on your landing page or in your structured data markup (if implemented). This ensures quality and price consistency so that your customers can have a better experience. When a mismatch is found between your price on the landing page when it loaded and price [price] in the data feed, the product with the mismatch may be disapproved.

Googlebot crawls the data present in the HTML returned from your web server. If data on your website is passed dynamically with JavaScript after the page is loaded, this will trigger an error. Prices reflected in the HTML need to match exactly the prices uploaded in Merchant Center.

Googlebot automatically re-crawls disapproved products over the next few hours or days to recheck the price. If the price on your landing page matches with the price [price] attribute in your data feed after you've fixed your issue, the products will be reapproved once they've been crawled again.

Note: Page crawling is subject to the server domain’s capacity. If the domain is at maximum capacity, page crawling may take longer as Google doesn’t increase page crawling rates to avoid crawl latency on your website.

Reasons why the issue is happening

Some product prices that you submitted in your product data are different from the information on your website. This may lead to an account suspension.

Common reasons for price mismatch

How to fix this issue

Update the price in your product data to the same price listed on your website and use the appropriate currency for the country that you’re targeting.

An animation showing a product data source next to a product landing page, where the prices for the same shoe do not match.

Note: Googlebot crawls the disapproved product over the next few hours or days. If the price matches, the disapproved product is approved.

Step 1a: Fix products one by one directly in Merchant Center

Step 1b: Fix multiple products at once

Step 2: Request a review

Next steps

After making the requested changes, check that you’ve fixed the issue by making sure it’s no longer listed on the “Needs attention” page.

Keep in mind: It may take some time for your change to be reflected on the “Needs attention” page.

If you’re working with a third-party platform, some of these instructions may not apply to you. Refer to your third-party platform for instructions on how to resolve the issue and request a review. Learn how to find support if you use a non-Google platform.

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How to fix: Mismatched product price

In this article

How page crawling works

Reasons why the issue is happening

Common reasons for price mismatch

How to fix this issue

Step 1a: Fix products one by one directly in Merchant Center

Step 1b: Fix multiple products at once

Step 2: Request a review

Next steps

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