Set up your shipping costs based on how you charge shipping. The costs you submit to Merchant Center must match the costs you charge on your website. If you can’t match the cost exactly, overestimate the figures you submit to Merchant Center. Keep in mind that users will consider these costs and speed when deciding whether to click on your product or not.
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When to use
Use the shipping settings in Merchant Center to manually configure account-level shipping services. If you prefer to set your shipping cost and time for each product, use the shipping
[shipping] attribute instead.
The prices and delivery times configured using the shipping
[shipping]attribute will override account-level settings (including shipping service delivery times and minimum order value) for the matching location for that product.
- The shipping
[shipping]attribute isn't available for Buy on Google. Shipping price must be set up at the account-level in Merchant Center. Learn more about setting up shipping for Buy on Google
How it works
To set up account-level shipping settings, you’ll need to configure a shipping service in Merchant Center or via the Shipping Settings API. Shipping services can be associated with either all products or groups of products, the latter of which can be specified using the shipping label
[shipping_label] attribute. For each shipping service, you can configure a number of settings, such as shipping cost and delivery time.
If you provide multiple shipping services for a product in the same country, we’ll calculate the lowest shipping rate for the product for a given situation and display that rate to users.
For example, if you have one service that specifies free shipping for products over $150 USD and another service that specifies a carrier-calculated rate for all products, then free shipping would be shown for all products over $150 USD.
The first step to setting up shipping is to create a new shipping service. When creating your shipping service, you’ll need to describe it, define which products it affects, and then set up tables that specify the shipping cost.
To create a new shipping service:
- Sign in to your Merchant Center account.
- Click the tools icon , then select Shipping and returns under “Tools”. This will take you to the “Shipping services” tab.
- Click the plus button to create a shipping service.
Step 1: Service settings
- Name your service. Add a descriptive name to distinguish your new shipping service from others. Each service name must be unique within the service area, and won’t be shared with users.
- Choose a service area where the products are purchased and delivered. This should match the target country of the feed and may not necessarily be where the order is shipped from or where your business is based. The service area should include at least one country, and you can specify multiple countries for your service area. Learn more about multi-country shipping
- Select the currency used in the service area and make sure it matches the currency listed in your feed. If the currency is different, your items may be disapproved.
- If you participate in Buy on Google, select scenarios covered by this shipping service. A shipping service can be associated with Buy on Google items only, all enhanced listings except for Buy on Google, or all product listings.
- Decide if you want to: (a) show custom delivery times based on an existing carrier or partner you work with, or (b) set a range of delivery times. If you choose to show custom delivery times, Google estimates delivery times on your behalf. Learn more about letting Google calculate your shipping speed
- For "Order cutoff time", choose the time of day by which orders must be placed in order to process them on the same day. Also, select the time zone in which this time is calculated. For example, a cutoff time of 3:00 PM EST means that orders placed after that time won't be processed until the next business day.
- For "Handling time in business days", enter the minimum number of days required for processing an order, followed by the maximum number of days that processing could take. Note: If you process items the same day they're ordered, your minimum handling time is considered “0”. To choose which days of the week you're processing orders, use the drop-down and select a day range (for example: Mon-Fri, Mon-Sat). Select Custom days to create a custom day range for processing.
- For "Transit time", add the possible range of business days this service could take (for example, 1 to 5). While the exact time may vary based on the product or the user’s location, the range will give users an idea of what to expect. To choose which days of the week are eligible for this shipping service, use the drop-down to select a day range (for example: Mon-Fri, Mon-Sat). Select Custom days to manually choose the transit days used for this shipping service. Learn more about Google calculating transit times
- (Optional) In the United States, France, and Australia, you may set the transit time based on delivery destinations (regions). Click More transit times, select or create a destination, and then enter the transit speed to that destination. Learn more about regions
- (Optional) You can group products that share a transit time by applying the transit time label
[transit_time_label]attribute to specific product groups. This helps provide a more accurate delivery time for your customers. Learn more about setting up transit time labels
Step 3: Advanced settings (optional)
If you require a minimum order value for the service (for example, if you require that customers spend $30 USD to use that shipping service), enter that amount. Products with a price below the minimum order will still be shown, together with your minimum order value. If you do not have a minimum order value, leave this field blank. Learn more about minimum order value
Step 4: Holiday shipping cutoff (available for US and France, US holidays only)
Set a holiday shipping cutoff if you require that orders be placed by a certain date in order for them to be delivered by a certain holiday. Learn more about holiday shipping cutoffs
Use this section to set shipping rates in this shipping service. You can also assign shipping label
[shipping_label] attributes to the shipping rates depending on what kind of product you’re shipping (oversized, perishable, fragile) and then set up different shipping costs for those groups.
- To add a new shipping rate table, click the plus button .
- Under "Affected products," select whether you’d like to apply this rate to all products or only certain products.
- Select All products if you want the shipping rate to apply to every product. Note: If you have already created a rate table that uses a shipping label, you may see "All other products" in place of "All products". This is because some products have already been filtered.
- Or, if you want your rate to apply to only specific groups of products:
- Select Filter products by shipping label.
- In the input field, type the values that you’ve submitted for the shipping label
[shipping_label]attribute, and click Enter. You can also add labels that aren’t yet in your feed.
- Under "Shipping rate name", give your table a unique name.
- Create your table. Use the table to define a single rate for all orders or create rules based on one or two dimensions: price, destination (United States, Japan, or Australia only), weight, or number of items. For example, if your products target Australia, you might set up the shipping cost by state and by weight. So you charge a different rate for a 10 kg product shipped to Tasmania than you do if it’s shipped to Western Australia. However, if you’re mostly targeting other countries, you won’t be able to specify shipping rates by location.
To add the shipping cost:
- First, click a dimension, such as Order weight > Weight in kilograms. You’ll see a row where you can enter ranges.
- Enter a range, such as 0.0001 kg to 2 kg.
- For each row, select a shipping option, such as "Flat rate". Learn more about shipping options
- Depending on the shipping option, enter a price, percentage, etc.
- To add more ranges, click + Row.
- To add a second dimension, click Add dimension, then on an option such as "Order price".
- Next, set the value for each new column by choosing a shipping option, like you did before.
- To add more ranges, click + Column.
- Click Continue to return to the service level to add a new shipping rate or to save your shipping service.
Using regions for shipping
Set transit times for regions
- Under the shipping service “Delivery time” table, click More transit times.
- Click Add destination.
- Select the region and assign a minimum and maximum transit time.
- If a region hasn’t been created yet, you can create one from the shipping rate table.
Set shipping rates for regions
- Under the “Shipping rate" table, click Add dimension.
- Select Destination by postal code.
- Select the region and assign a shipping cost to that zone.
- If a region hasn’t been created yet, you can create one from the "Shipping rate" table.
When setting up your shipping cost, you can choose from several options such as free shipping, fixed rate, or carrier-calculated rate.
- When choosing a shipping option, select Fixed rate.
- Then enter an amount. If shipping is free, enter "0".
[shipping_weight], and dimensions (shipping length, shipping width, shipping height
[shipping_length, shipping_width, shipping_height]) in your product data.
- When choosing a shipping option, select Carrier rate.
- Next select a carrier rate table that you’ve created before, or select New carrier rate. When you create a new rate table, you’ll see a creation dialog.
- For "Carrier service", select one of the supported carriers along with the service (for example, UPS Ground). The carriers are different for each service area.
- Enter the "Origin postal code" where the package will ship from (for example, 94043).
- Next, if necessary, adjust the order by a percent or a flat amount: up (with a positive number, like 10) or down (with a negative number, like -10).
- The carrier rate name will be inferred by the carrier service, but you can provide a custom name if necessary (for example, UPS Regular - Mountain View).
- Your new carrier rate will be available to select and will show in the "Carrier rates" table at the bottom of the page.
- When choosing a shipping option, select Percentage of order total.
- Enter a percentage.
- When choosing a shipping option, use the "Subtable" shipping option.
- Select a table you’ve already created, or select New subtable. When you create a new table, you’ll see that table listed below in "Linked subtables".
- For "Table name", give your new table a unique name so that you can pick it out from a list.
- Click one of the available dimensions, and then add shipping options and ranges like you did when you set up your shipping cost.
- Click Continue to return to the service level to add a new shipping rate or to save your shipping service.
- When choosing a shipping option, select No shipping.
Exclude products by order weight or order value
You can add the "No shipping" option to exclude shipping based on order weight and order value. For example, if your express service is limited to orders up to a specific weight, you can use the weight dimension to set all orders above the limit to "No shipping". If you require a minimum order value for a shipping service, add it in the service description.
If a product is excluded from this shipping service by order weight or order value, here’s what will happen:
- If the product is not associated with any other shipping service, the product will be disapproved. For example, if your product weighs 100 lbs, and you’ve set "No shipping" for orders over 70 lbs.
- If the product is associated with another shipping service that you’ve created, then the cheapest available shipping cost will be shown to users. For example, if you’ve excluded the product from your Express service, but it’s still covered by your Ground service.
To exclude products by order weight:
- When setting up your shipping cost, click a weight dimension such as +Add order weight > Weight in kilograms.
- Enter a range, such as 0.0001 kg to 10 kg.
- Then select No Shipping as the shipping option.
- To add more weights, click + Row.
Exclude products by destination (Argentina, Australia, Japan, United States)
For Argentina, Australia, Japan, and the United States, you can also use "No shipping" to indicate that you don’t ship to a particular region. To exclude regions, set up your shipping table using the dimensions you need.
Depending on how your ad campaigns are set up, products may not show shipping cost in certain locations. If a shipping service is the sole source of shipping cost and you exclude products for certain locations, shipping cost won't be shown to users in that region.
To exclude products by destination:
- When setting up your shipping cost, click a location dimension such as + Destination by postal code.
- If you clicked + Destination by state (AU and US) or + Destination by prefecture (JP):
- Choose a region, and select No shipping as the shipping option.
- To add more regions, click + Row.
- If you clicked + Destination by postal code (AU and US):
- Select a region or create a new one, and then click Save.
- Next, select No shipping as the shipping option.
- To add more regions, click + Row.
Shipping services can cover multiple countries. For multi-country shipping, shipping cost will be in the same currency for all countries added to the service. If you select a destination with a currency different from the shipping service’s specified currency, shipping cost will be automatically converted into the destination currency.
Multi-country shipping does not support the following features:
- Advanced transit times
- Destination-based shipping rates
- Holiday shipping cutoff
- Delivery to collection points
If you convert a shipping service with any of these features into a multi-country setup, these features will be removed. Learn more about showing products in multiple countries of sale
Check your shipping cost
Once you enter your shipping information, you can check the shipping cost (and tax rate) that will be displayed in your ads and free listings. Along with the shipping cost, you can see the source of that cost (for example, settings in Merchant Center or the shipping
[shipping] attribute in your product data).
To see this information:
- Click Products in the navigation menu, then click All products.
- To see various details about the product, click the title of the product.
- Scroll down to see information about shipping (and tax).
For countries where you can specify shipping rates based on the shipping destination (for example, the United States, Australia, or Japan), you’ll need to enter a shipping destination in order to calculate a result. For all other countries, you’ll see the country-wide rate.