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Set up shipping settings

Set up your shipping costs based on how you charge shipping. The costs that you submit to Merchant Center must match the costs that you charge on your website. If you can’t, overestimate shipping costs. Keep in mind users will use these costs when deciding whether to click your ad or not. This guide explains how to set up your shipping settings. 

Learn more about how shipping settings work and when to use them.

How to configure your shipping options

How it works

To set up shipping settings, you’ll configure a shipping service in Google Merchant Center. Shipping services can be associated with either all products or groups of products, the latter of which can be specified using the shipping_label attribute. For each shipping service, you can configure a number of settings, such as shipping cost and delivery time.

If you provide multiple shipping services for a product in the same country, we’ll calculate the lowest shipping rate for the product for a given situation and display that rate to users. 

For example, if you have one service that specifies free shipping for products over 150 USD and another service that specifies a carrier-calculated rate for all products, then your ad will show free shipping for all products over 150 USD.


Create a new shipping service

The first step to setting up shipping is to create a new shipping service. When creating your shipping service, you’ll describe it, define which products it affects, and then set up tables that specify the shipping cost.

To create a new shipping service:

  1. Sign in to Merchant Center.
  2. Click Shipping on the page menu.
  3. Click the plus button  to create the shipping service.

Step 1: Service settings

  1. Name your service. Add a descriptive name to distinguish this shipping service from others. Each service name must be unique within the target country, and won’t be shared with users.
  2. Choose a service area. The country where the products are purchased and delivered. This should match the target country of the feed and may not necessarily be where the order is shipped from or where your business is based.

Step 2: Delivery time

  1. For Transit time, add the possible range of business days that this service could take (for example, 1 to 5). While the exact time might vary based on products or the user’s location, the range will give users an idea of what to expect. Learn more about estimated delivery time
  2. In the United States and Australia, you may include additional transit time destinations (delivery zones). Click More destinations, and select or create the destination. 

Step 3: Advanced settings (optional)

If you require a minimum order value for the service (for example, if you require that customers spend 30 USD to use that shipping service), enter that amount. Products with a price below the minimum order will still be shown, together with your minimum order value. If you do not have a minimum order value, leave this field blank. Learn more about minimum order value

Step 4: Shipping rate

Use this section to create multiple shipping rate tables in this shipping service. You can also assign shipping_label attributes to the shipping rates depending on what kind of product you’re shipping (oversized, perishable, fragile) and then set up different shipping costs for those groups.

  1. To add a new shipping rate table, hit the plus button .
  2. Under Affected products, select whether you’d like to apply these settings to all products or only certain products.
    1. Select All products if you want the service to apply to every product. Note: If you have already created a rate table that uses a shipping label, you may see All other products in place of All products. This is because some products have already been filtered. 
    2. Or, if you want your service to apply to only specific groups of products:
      1. Select Filter products by shipping label.
      2. In the input field, type the values that you’ve submitted for the shipping_label attribute, and hit enter. You can also add labels that aren’t yet in your feed.
  3. Under Shipping rate name, give your table a unique name. 
  4. Create your table. Use the table to define a single rate for all orders or create rules based on one or two dimensions: price, destination (United States, Japan, or Australia only), weight, or number of items. For example, if your products target Australia, you might set up shipping cost by state and by weight. So you charge a different rate for a 10 kg product shipped to Tasmania than you do if it’s shipped to Western Australia. However, if you’re targeting most other countries, you won’t be able to specify shipping rates by location.

    ​To add the shipping cost:
    1. First, click a dimension, such as Order weight > Weight in kilograms. You’ll see a row where you can enter ranges.
    2. Enter a range, such as 0.0001 kg to 2 kg.
    3. For each row, select a shipping option, such as Flat rate. Learn more about shipping options
    4. Depending on the shipping option, enter a price, percentage, etc.
    5. To add more ranges, click + Row. 
    6. To add 2nd dimension, click on Add dimension then on an option such as Order price
    7. Next, set the value for each new column by choosing a shipping option, like you did before.
    8. To add more ranges, click + Column.
    9. Click Continue to return to the service level to add a new shipping rate or to save your shipping service. 

Shipping options

When setting up your shipping cost, you can choose from several options such as free shipping, fixed rate, or carrier-calculated rate.  

Fixed rate

Use this option if you charge a fixed shipping price, including free shipping, for all orders in a range. Users will see the same cost for all products in this range.
To use this option:
  1. When choosing a shipping option, select Fixed rate.
  2. Then enter an amount. If shipping is free, enter "0".

Carrier rate (AU, DE, UK, and US only)

Use this option if you charge common carrier-calculated rates. Users will see a rate based on dimensions, weight, user location and origin postal code. So make sure to submit shipping_weight, and dimensions (shipping_length, shipping_width, shipping_height) in your product data. 
Keep in mind that carrier rates are based on standard commercial rates, so if you charge less (for example, because of a contract you have with the carrier), add a negative amount or percent (for example, -10). If you use a non-commercial rate (often called retail), you’ll likely need to adjust the rates up by 50–60%.
When choosing a carrier rate, make sure the products that will be covered by that option can actually be shipped by that carrier and service (for example, the products are not oversize or overweight). Otherwise, the rates that users see won’t be accurate, and your products could be disapproved. Check with your carrier for information about size and weight limits. 
To use this option:
  1. When choosing a shipping option, select Carrier rate.
  2. Next select a carrier rate table that you’ve created before, or select Create new carrier rate. When you create a new rate table, you’ll see a creation dialog.
  3. For Carrier service, select one of the supported carriers (for example, UPS) along with the service.The carriers are different for each target country. 
  4. Select a Carrier service (e.g., Ground). Note: Services are different for each carrier.
  5. Enter the Origin postal code where the package will ship from (for example, 94043). 
  6. Next, if necessary, adjust the order by a percent or a flat amount: up (with a positive number, like 10) or down (with a negative number, like -10). 
  7. The carrier rate name will be inferred by the carrier service, but you can provide a custom name if necessary (for example, UPS Regular - Mountain View). 
  8. Your new carrier rate will show in the Carrier rates table at the bottom of the page.

Percentage of order total

Use this option if you charge shipping based on a percentage of the order cost. Users will see the shipping cost as a percentage of the total order value (for Shopping ads we use the product price as order value). 
To use this option:
  • When choosing a shipping option, select Percentage of order total.
  • Then enter a percentage. 

Link subtable (add 3 or more dimensions)

If you charge based on 3 or more dimensions, then you can add a subtable for each cell. You’ll choose from different options depending on your target country.
For example, if your products target Australia and you charge various rates based on the price for products that are 1–5 kg and shipped to Queensland, add those rates with a subtable. If you’re targeting Canada, you won’t be able to specify shipping rates by province.
To use this option:
  1. When choosing a shipping option, use the Subtable shipping option. 
  2. Then select a table you’ve already created, or select New subtable. When you create a new table, you’ll see that table listed below in Linked subtables.
  3. For Table name, give your new table a unique name so you can pick it out from a list.
  4. Click one of the available dimensions, and then add shipping options and ranges like you did when you set up your shipping cost.
  5. Click Continue to return to the service level to add a new shipping rate or to save your shipping service. 

Products that can't be shipped

The “affected products” filter allows you to exclude products from a shipping configuration completely, but you may want to be more specific. The “No shipping” option allows you to declare that certain products can’t be shipped in a specific situation or to a particular location. 
To use this option:
  • When choosing a shipping option, select No shipping.

Exclude products by order weight or order value

You can add the No shipping option to exclude shipping based on order weight and order value. For example, if your express service is limited to orders up to a specific weight, you can use the weight dimension to set all orders above the limit to No shipping. If you require a minimum order value for a shipping service, add it in the service description.

If a product is excluded from this shipping service by order weight or order value, here’s what will happen:

  • If the product is not associated with any other shipping service, the product will be disapproved. For example, if your product weighs 100 lbs, and you’ve set No shipping for orders over 70 lbs.
  • If the product is associated with another shipping service that you’ve created, then the cheapest available shipping cost will be shown to users. For example, if you’ve excluded the product from your Express service, but it’s still covered by your Ground service.

To exclude products by order weight:

  1. When setting up your shipping cost, click a weight dimension such as +Add order weight > Weight in kilograms.
  2. Enter a range, such as 0.0001 kg to 10 kg.
  3. Then select No Shipping as the shipping option.
  4. To add more weights, click + Row.

 Exclude products by destination (Australia, Japan, United States)

For Australia, Japan, and the United States, you can also use No shipping to indicate that you don’t ship to a particular region. To exclude regions, set up your shipping table using the dimensions you need. 

Depending on how your ad campaigns are set up, products may not show shipping cost in certain locations. If a shipping service is the sole source of shipping cost and you exclude products for certain locations, shipping cost won't be shown to users in that region.

To exclude products by destination:

  1. When setting up your shipping cost, click a location dimension such as + Destination by postal code.
  2. If you clicked + Destination by state (AU and US) or + Destination by prefecture (JP):
    1. Choose a region, and select No shipping as the shipping option. 
    2. To add more regions, click + Row.
  3. If you clicked + Destination by postal code (AU and US):
    1. Select a delivery zone or create a new one, and then click Save
    2. Next, select No shipping as the shipping option. 
    3. To add more regions, click + Row.

Delivery zones (AU and US only)

When setting up shipping options by postal code, you can use a location group to create custom regions and reuse these regions to set up shipping. Learn more about setting up delivery zones

Check your shipping cost

Once you enter your shipping information, you can check the shipping cost (and tax rate) that will be displayed in your Shopping ads. Along with the shipping cost, you can see the source of that cost (e.g., settings in Merchant Center or the shipping attribute in your product data).

To see this information: 

  1. Click Products on the left, and then click List in the page menu. 
  2. On the List page, click the title of a product to see various details about the product. 
  3. Scroll down to see information about shipping (and tax).

For countries where you can specify shipping rates based on shipping destination (for example, the United States, Australia, or Japan), you’ll need to enter a shipping destination in order to calculate a result. For all other countries, you’ll see the country-wide rate.


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