Set up shipping settings

Set up your shipping costs based on how you charge shipping. The costs that you submit to Merchant Center must match the costs that you charge on your website. If you can’t match the cost exactly, overestimate shipping costs that you submit to Merchant Center. Keep in mind that users will use these costs when deciding whether to click on your product or not.

Learn more about how shipping settings work and when to use them

How to configure your shipping options

When to use

Use these shipping settings to set up account-level shipping services. Keep in mind that for Shopping ads and surfaces across Google, the prices configured using the shipping attribute will override these settings.

Note: The shipping attribute is not available for the Shopping Actions destination. Shipping price must be set up at the account-level in Merchant Center. Learn more about setting up shipping for Shopping Actions

How it works

To set up shipping settings, you’ll configure a shipping service in Google Merchant Center. Shipping services can be associated with either all products or groups of products, the latter of which can be specified using the shipping_label attribute. For each shipping service, you can configure a number of settings, such as shipping cost and delivery time.

If you provide multiple shipping services for a product in the same country, we’ll calculate the lowest shipping rate for the product for a given situation and display that rate to users.

For example, if you have one service that specifies free shipping for products over 150 USD and another service that specifies a carrier-calculated rate for all products, then free shipping for all products over 150 USD will be shown.


Create a new shipping service

The first step to setting up shipping is to create a new shipping service. When creating your shipping service, you’ll describe it, define which products it affects, and then set up tables that specify the shipping cost.

To create a new shipping service:

  1. Sign in to your Merchant Center account.
  2. Click the tools icon , then select Shipping and returns under “Tools.” This will take you to the “Shipping services” tab.
  3. Click the plus button to create a shipping service.

Step 1: Service settings

  1. Name your service. Add a descriptive name to distinguish this shipping service from others. Each service name must be unique within the service area, and won’t be shared with users.
  2. Choose a service area where the products are purchased and delivered. This should match the target country of the feed and may not necessarily be where the order is shipped from or where your business is based. The service area should include at least one country, and you can specify multiple countries for your service area. Learn more about multi-country shipping
  3. Select the currency used in the service area and make sure that it matches the currency listed in your feed. If the currency is different, your items may be disapproved.
  4. Select scenarios covered by this shipping service. A shipping service can be associated with Shopping Actions items only, all listings except for Shopping Actions, or all product listings.
Note: Make sure that the currency of shipping matches that of the service area.

Step 2: Delivery time

  1. For "Order cutoff time," choose the time of day that orders must be placed by in order for processing to begin the same day. Also select the time zone in which this time is calculated. For example, a cutoff time of 3:00 PM EST means that orders placed after that time will not begin processing until the next business day.
  2. For "Handling time in business days," enter the minimum number of days required for processing an order, followed by the maximum number of days that processing could take. Note: If you process items the same day they are ordered, your minimum handling time is considered “0”. To choose which days of the week you are processing orders, use the drop-down and select a day range (example: Mon-Fri, Mon-Sat). Select Custom days to create a custom day range for processing.
  3. For "Transit time," add the possible range of business days that this service could take (for example, 1 to 5). While the exact time may vary based on the product or the user’s location, the range will give users an idea of what to expect. To choose which days of the week are eligible for this Shipping service, use the drop-down to select a day range (example: Mon-Fri, Mon-Sat). Select Custom days to manually choose the transit days used for this Shipping service.
  4. (Optional) In the United States, France, and Australia, you may set the transit time based on delivery destinations (delivery zones). Click More transit times, select or create a destination, and then enter the transit speed to that destination. Learn more about delivery zones
  5. (Optional) You can group products that share a transit time by applying the transit_time_label attribute to specific product groups. This helps to provide a more accurate delivery time for your customers. Learn more about setting up transit time labels

Step 3: Advanced settings (optional)

If you require a minimum order value for the service (for example, if you require that customers spend 30 USD to use that shipping service), enter that amount. Products with a price below the minimum order will still be shown, together with your minimum order value. If you do not have a minimum order value, leave this field blank. Learn more about minimum order value

Step 4: Holiday shipping cutoff (available for US and France, US holidays only)

Set a holiday shipping cutoff if you require that orders be placed by a certain date in order for them to be delivered by a certain holiday. Learn more about holiday shipping cutoffs

Note: For France, holiday shipping cutoff will only be available for Valentine’s Day and Christmas.

Step 5: Shipping rate

Use this section to set shipping rates in this shipping service. You can also assign shipping_label attributes to the shipping rates depending on what kind of product you’re shipping (oversized, perishable, fragile) and then set up different shipping costs for those groups.

  1. To add a new shipping rate table, hit the plus button .
  2. Under "Affected products," select whether you’d like to apply this rate to all products or only certain products.
    1. Select All products if you want the shipping rate to apply to every product. Note: If you have already created a rate table that uses a shipping label, you may see "All other products" in place of "All products." This is because some products have already been filtered.
    2. Or, if you want your rate to apply to only specific groups of products:
      1. Select Filter products by shipping label.
      2. In the input field, type the values that you’ve submitted for the shipping_label attribute, and hit Enter. You can also add labels that aren’t yet in your feed.
  3. Under "Shipping rate name," give your table a unique name.
  4. Create your table. Use the table to define a single rate for all orders or create rules based on one or two dimensions: price, destination (United States, Japan, or Australia only), weight, or number of items. For example, if your products target Australia, you might set up shipping cost by state and by weight. So you charge a different rate for a 10 kg product shipped to Tasmania than you do if it’s shipped to Western Australia. However, if you’re targeting most other countries, you won’t be able to specify shipping rates by location.

    ​To add the shipping cost:
    • First, click a dimension, such as Order weight > Weight in kilograms. You’ll see a row where you can enter ranges.
    • Enter a range, such as 0.0001 kg to 2 kg.
    • For each row, select a shipping option, such as "Flat rate." Learn more about shipping options
    • Depending on the shipping option, enter a price, percentage, etc.
    • To add more ranges, click + Row.
    • To add 2nd dimension, click on Add dimension, then on an option such as "Order price."
    • Next, set the value for each new column by choosing a shipping option, like you did before.
    • To add more ranges, click + Column.
    • Click Continue to return to the service level to add a new shipping rate or to save your shipping service.

Using delivery zones for shipping

Set transit times for delivery zones

  1. Under the shipping service “Delivery time” table, click More transit times.
  2. Click Add destination.
  3. Select the delivery zone and assign a minimum and maximum transit time.
    1. If a delivery zone hasn’t been created yet, you can create one from the shipping rate table.

Set shipping rates for delivery zones

  1. Under “Shipping rate table” click Add dimension.
  2. Select Destination by postal code.
  3. Select the delivery zone and assign a shipping cost to that zone
    1. If a delivery zone hasn’t created yet, you can create one from the shipping rate table

Shipping options

When setting up your shipping cost, you can choose from several options such as free shipping, fixed rate, or carrier-calculated rate.

Fixed rate

Use this option if you charge a fixed shipping price, including free shipping, for all orders in a range. Users will see the same cost for all products in this range.
To use this option:
  1. When choosing a shipping option, select Fixed rate.
  2. Then enter an amount. If shipping is free, enter "0".

Carrier rate (AU, DE, UK, and US only)

Use this option if you charge common carrier-calculated rates. Users will see a rate based on dimensions, weight, user location and origin postal code. So make sure to submit shipping_weight, and dimensions (shipping_length, shipping_width, shipping_height) in your product data.
Keep in mind that carrier rates are based on standard commercial rates, so if you charge less (for example, because of a contract you have with the carrier), add a negative amount or percent (for example, -10). If you use a non-commercial rate (often called retail), you’ll likely need to adjust the rates up by 50–60%.
When choosing a carrier rate, make sure the products that will be covered by that option can actually be shipped by that carrier and service (for example, the products are not oversize or overweight). Otherwise, the rates that users see won’t be accurate, and your products could be disapproved. Check with your carrier for information about size and weight limits.
To use this option:
  1. When choosing a shipping option, select Carrier rate.
  2. Next select a carrier rate table that you’ve created before, or select New carrier rate. When you create a new rate table, you’ll see a creation dialog.
  3. For Carrier service, select one of the supported carriers along with the service (for example, UPS Ground). The carriers are different for each service area.
  4. Enter the Origin postal code where the package will ship from (for example, 94043).
  5. Next, if necessary, adjust the order by a percent or a flat amount: up (with a positive number, like 10) or down (with a negative number, like -10).
  6. The carrier rate name will be inferred by the carrier service, but you can provide a custom name if necessary (for example, UPS Regular - Mountain View).
  7. Your new carrier rate will be available to select and will show in the Carrier rates table at the bottom of the page.

Percentage of order total

Use this option if you charge shipping based on a percentage of the order cost. Users will see the shipping cost as a percentage of the total order value (for Shopping ads and enhanced listings on surfaces across Google we use the product price as order value).
To use this option:
  1. When choosing a shipping option, select Percentage of order total.
  2. Enter a percentage.

Link subtable (add 3 or more dimensions)

If you charge based on 3 or more dimensions, you can add a subtable for each cell. You’ll choose from different options depending on your service.
For example, if your products target Australia and you charge various rates based on the price for products that are 1–5 kg and shipped to Queensland, add those rates with a subtable. If you’re targeting Canada, you won’t be able to specify shipping rates by province.
To use this option:
  1. When choosing a shipping option, use the "Subtable" shipping option.
  2. Select a table you’ve already created, or select "New subtable". When you create a new table, you’ll see that table listed below in "Linked subtables".
  3. For "Table name," give your new table a unique name so you can pick it out from a list.
  4. Click one of the available dimensions, and then add shipping options and ranges like you did when you set up your shipping cost.
  5. Click Continue to return to the service level to add a new shipping rate or to save your shipping service.

Products that can't be shipped

The “affected products” filter allows you to exclude products from a shipping configuration completely, but you may want to be more specific. The “No shipping” option allows you to declare that certain products can’t be shipped in a specific situation or to a particular location.
To use this option:
  • When choosing a shipping option, select "No shipping".

Exclude products by order weight or order value

You can add the "No shipping" option to exclude shipping based on order weight and order value. For example, if your express service is limited to orders up to a specific weight, you can use the weight dimension to set all orders above the limit to "No shipping". If you require a minimum order value for a shipping service, add it in the service description.

If a product is excluded from this shipping service by order weight or order value, here’s what will happen:

  • If the product is not associated with any other shipping service, the product will be disapproved. For example, if your product weighs 100 lbs, and you’ve set "No shipping" for orders over 70 lbs.
  • If the product is associated with another shipping service that you’ve created, then the cheapest available shipping cost will be shown to users. For example, if you’ve excluded the product from your Express service, but it’s still covered by your Ground service.

To exclude products by order weight:

  1. When setting up your shipping cost, click a weight dimension such as +Add order weight > Weight in kilograms.
  2. Enter a range, such as 0.0001 kg to 10 kg.
  3. Then select "No Shipping" as the shipping option.
  4. To add more weights, click + Row.

Exclude products by destination (Argentina, Australia, Japan, United States)

For Argentina, Australia, Japan, and the United States, you can also use No shipping to indicate that you don’t ship to a particular region. To exclude regions, set up your shipping table using the dimensions you need.

Depending on how your ad campaigns are set up, products may not show shipping cost in certain locations. If a shipping service is the sole source of shipping cost and you exclude products for certain locations, shipping cost won't be shown to users in that region.

To exclude products by destination:

  1. When setting up your shipping cost, click a location dimension such as + Destination by postal code.
  2. If you clicked + Destination by state (AU and US) or + Destination by prefecture (JP):
    1. Choose a region, and select "No shipping" as the shipping option.
    2. To add more regions, click + Row.
  3. If you clicked + Destination by postal code (AU and US):
    1. Select a delivery zone or create a new one, and then click Save.
    2. Next, select No shipping as the shipping option.
    3. To add more regions, click + Row.

Delivery zones (AU, FR, and US only)

When setting up shipping options by postal code, you can use a location group to create custom regions and reuse these regions to set up shipping. Learn more about setting up delivery zones
Shipping to multiple countries

Shipping services can cover multiple countries. For multi-country shipping, shipping cost will be in the same currency for all countries added to the service. If you select a destination with a currency different from the shipping service’s specified currency, shipping cost will be automatically converted into the destination currency.

Multi-country shipping does not support the following features:

  • Advanced transit times
  • Destination-based shipping rates
  • Holiday shipping cutoff
  • Delivery to collection points

If you convert a shipping service with any of these features into a multi-country setup, these features will be removed. Learn more about showing products in multiple countries of sale

Check your shipping cost

Once you enter your shipping information, you can check the shipping cost (and tax rate) that will be displayed in your ads and unpaid listings. Along with the shipping cost, you can see the source of that cost (e.g., settings in Merchant Center or the shipping attribute in your product data).

To see this information:

  1. Click Products in the navigation menu, then click All products.
  2. To see various details about the product, click the title of the product.
  3. Scroll down to see information about shipping (and tax).

For countries where you can specify shipping rates based on shipping destination (for example, the United States, Australia, or Japan), you’ll need to enter a shipping destination in order to calculate a result. For all other countries, you’ll see the country-wide rate.

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