About Merchant Promotions implementation

Merchant Promotions is a free feature that allows you to distribute online promotions with your Shopping ads on Google.com. 

Note: Make sure you’ve completed the Merchant Promotions interest form. The Merchant Promotions team will let you know when you’re ready to start implementation. 

 Implementation steps

1. Configure your accounts
2. Create a promotion
3. Choose products for your promotion
4. Register and upload your promotions feed (optional)
   1. ​This step is only required if you created a promotions feed. Skip this step if you used the promotion tool. 

To express interest in the Merchant Promotions feature, please fill out this form.