About promotions implementation

Promotions allow you to distribute online offers across different Google properties, including Google Search, the Shopping tab, Chrome, and more.

Google Ads Help: About promotions

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If you’re interested in promotions, fill out the Merchant Center Promotions form. The promotions team will let you know when you’re ready to start implementation.

Implementation steps

1. Configure your accounts.
2. Create a promotion.
3. Choose products for your promotion.
4. (Optional) Register and upload your promotions feed.
   • This step is required if you created a promotions feed. Skip this step if you used the promotion builder in Merchant Center.
5. (Optional) Upload your promotions using the Content API.
   • This step is required if you created a promotion using the Content API. This feature is only available in English to merchants in Canada and the United States. Skip this step if you used the promotion builder or created a promotions feed.

Note: You can also create and manage your promotions through third-party partners, such as Shopify and WooCommerce. Learn more about managing your promotions through third-party partners

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