About promotions implementation

Promotions allow you to distribute online offers with your Shopping ads, free product listings, and Buy on Google products across Google. Watch this video to learn more about promotions.

To see subtitles in your language, turn on YouTube captions. Select the "Settings" icon Image of YouTube settings icon at the bottom of the video player, then select "Subtitles/CC" and choose your language.



If you’re interested in promotions, complete this form. The promotions team will let you know when you’re ready to start implementation.

Onboarding steps [icon] Implementation steps

  1. Configure your accounts.
  2. Create a promotion.
  3. Choose products for your promotion.
  4. (Optional) Register and upload your promotions feed.
    • This step is only required if you created a promotions feed. Skip this step if you used the promotion builder.
Note: You can also create and manage your promotions through third-party partners, such as Shopify and WooCommerce. Learn more about managing your promotions through third-party partners
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