About promotions implementation

Promotions allow you to distribute online offers with your Shopping ads on Google.com and Google Shopping. Watch this video to learn more about promotions.

Note: If you’re interested in promotions, complete this form. The promotions team will let you know when you’re ready to start implementation.

Implementation steps

1. Configure your accounts.
2. Create a promotion.
3. Choose products for your promotion.
4. Register and upload your promotions feed (optional).
   • This step is only required if you created a promotions feed. Skip this step if you used the promotion builder.