This article provides details about where the promotions feature is available, participation criteria and programme policies.
Use promotions to highlight the benefit of purchasing from your shop when shoppers decide where to buy. Shoppers can view your online promotions across different Google properties for shopping ads and free product listings, including Google Search, the Shopping tab, Chrome and more. Promotions can also be applied to global offers and offers with regional availability and pricing (only available in the US).
Availability
Promotions are available for Shopping ads and free listings in the following countries: Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Korea, Netherlands, Spain, the UK and the US. Promotions are automatically enabled for all eligible accounts. If the 'Promotions' card (located on the 'Manage programmes' page) in Merchant Center hasn't been enabled, fill in the interest form to request enrolment.
Participation criteria
To use promotions, they must meet the following criteria:
- Be redeemable at checkout or by the time of purchase
- Expire within six months (183 days) from the date when the promotion starts
- Comply with promotions policies and editorial requirements
You also need to create promotion types that are usable for anyone who shops on Google.
Promotion types allowed
You can use the following promotion types:
| Promotion | Type | Additional information |
|---|---|---|
|
Discounts |
£ off or % off | Discounts must be at least £5 or 5% off |
| x% off, maximum discount £y | n/a | |
| £x off £50+, £y off £100, or £z off £150 | Tiered discounts allowed | |
| x% to y% off | Floor discounts (like minimum amount or percent saved) must be stated | |
| Buy one get one free or buy one get second x% off | n/a | |
| £x cash back or £x cash rebates | Must be reflected in the basket or at checkout | |
| Free gifts | Free item | Must clearly describe the free gift and the item can't be a sample or trial |
| £x gift card on purchase | Title must clearly state the gift card value and gift card must be from your own shop | |
| Delivery | Free delivery |
Must have valid redemption code Exception: No redemption code necessary when combined with another permissible promotion (for example: free delivery + 10% off) |
Promotion types not allowed
You can't use the following promotion types:
| Promotion | Type | Additional information |
|---|---|---|
|
Vague discounts |
Up to y% off or 'as much as x saved' | Floor discount must be stated |
| x% cash back or reward points back |
Cash back in percent and reward points aren't allowed. Exception: If combined with a permissible promotion |
|
| Overly restrictive | All promotions restricted to a subset of shoppers (for example, military discounts, birthdays, PayPal users and others) | n/a |
| Other | Discounts must not already be reflected on the product landing page | n/a |
| Delivery discounts without a redemption code and not combined with a permissible promotion | n/a | |
| Promotions exceeding a duration of six months | n/a |
Policies
Google's policies provide important guidance for retailers participating in promotions. To make sure that you understand the expectations, review the editorial requirements and policies. Google disapproves promotions that do not comply with these requirements and policies.