This article provides details about where the promotions feature is available, participation criteria and programme policies.
Use promotions to highlight the benefit of purchasing from your shop when shoppers decide where to buy. Shoppers can see your online promotions on Shopping ads as well as free product listings appearing on the Shopping tab in the US (may also appear outside the US as well) – whether they're on a mobile or a desktop device.
Promotions are available in the following countries: Australia, France, Germany, India, the UK, Canada and the US. If you're interested in participating, complete this form.
Note: To complete the form, you must have a Google Merchant Center account with an active products feed. Learn how to configure your accounts.
To use promotions, they must meet the following criteria:
- Be redeemable at checkout or by the time of purchase
- Expire within 6 months (183 days) of the date that the promotion starts
- Comply with promotions policies and editorial requirements
You also need to create promotion types that are usable for anyone who shops on Google.
You can use the following promotion types:
|£ off or % off||Discounts must be at least £5 or 5% off|
|x% off, maximum discount £y||n/a|
|£x off £50+, £y off £100, or £z off £150||Tiered discounts allowed|
|x% to y% off||Floor discounts (like minimum amount or percentage saved) must be stated|
|Buy one get one free or buy one get 2nd x% off||n/a|
|£x cash back or £x cash rebates||Must be reflected in the basket or at checkout|
|Free gifts||Free item||Must clearly describe the free gift and the item can't be a sample or trial|
|£x gift card on purchase||Title must clearly state the gift card value and gift card must be from your own shop|
|Delivery||Free or discounted delivery||
Must have valid redemption code
Exception: No redemption code necessary when combined with another permissible promotion (e.g. free delivery + 10% off)
Promotion types not allowed
You can't use the following promotion types:
|Up to y% off or 'as much as x saved'||Floor discount must be stated|
|x% Cash Back or Reward Points Back||
Cash back in percent and reward points are not allowed.
Exception: If combined with a permissible promotion
|Overly restrictive||x% off for first-time customers||n/a|
|All promotions restricted to a subset of shoppers (e.g. military discounts, birthdays, PayPal users)||n/a|
|Other||Discounts must not already be reflected on the product landing page||n/a|
|Delivery discounts without a redemption code and not combined with a permissible promotion||n/a|
|Promotions exceeding a duration of 6 months||n/a|
|More than 500 live promotions at once||n/a|
Note: You can have up to 500 open promotions at any given time. If you have reached the open promotions limit, Google will not approve additional promotions.
Google's policies provide important guidance for retailers participating in promotions. To make sure that you understand the expectations, review the editorial requirements and policies. Google disapproves promotions that do not comply with these requirements and policies.